If you want your website to have the best conversion rates, you’re looking at trying to reach about 11%. But if that’s your goal, how do you know how close you are to reaching that number? You need to find a way to track your web analytics.
Google Analytics can help you track this and other information about your website. It gives you a starting place that you can use to create a plan for website optimization. Let’s take a look at what you can learn and how you can implement this helpful information.
What Is Google Analytics?
Google Analytics is a free tool from Google that allows you to see how visitors use your website. It can be used with almost any type of website, whether it’s an eCommerce site or a blog.
Google Analytics can help you see how many users visit your site, where they come from, what kind of device they are using, their behavior on the site, and other helpful information. It is one of the most popular analytical tools because of all of the information it provides.
If someone visits a website with a tracking code, Google Analytics drops a cookie in their browser. This cookie is a small file that contains information about the user’s activities.
Google Analytics then uses the cookie to see what the user does and collects the information to report back to you.
What Can You Learn from Google Analytics?
With Google Analytics, you can see a wide variety of web analytics that make it easier to optimize your website’s performance. This data effectively gives you a picture of what is currently taking place on your website each day.
This information can tell you how effective your current efforts are. You’ll be able to see if your marketing is leading to results. This could show if the pages you are currently boosting are getting the results you are seeking.
In addition, you can figure out what kind of content or products are doing well on your site and who is visiting. Once you have this data, you can start analyzing it to see where you are.
Then, you can figure out what you can improve and what you should keep doing to increase your website traffic. This information can help you make actionable changes that can make a big difference.
It can also help you determine where to go with your marketing efforts in the future. If there are pages that look like they could use a boost, you can change your emphasis to focus on those pages.
What Do the Reports Tell You?
From your Google Analytics dashboard, you’ll be able to access different reports based on what you want to see. For example, your overview report will show you the most important information first.
This will include how many users you had in the past seven days and how many sessions there were. This overview will also tell you your bounce rate and how many active users you have right now.
However, there will be other options for reports as well, based on what analytics you need to examine. The real-time report will show what is happening on your website now.
The audience report shows you various information about the people visiting your site. You can see where your users are located. This can be particularly helpful if you are trying to create targeted ads and want to focus on where they will have the most impact.
Acquisition reports show you how traffic gets to your website. You can even create specialized segments that will allow you to see which marketing tactics and campaigns are the most effective.
The behavior report shows what visitors are doing when they are on your website. You can see what people are searching for on your site. In addition, you can look at what pages people are clicking on and what is your top content.
Finally, the conversion report lets you see your website’s conversion rate and compare it to your goals. You can create entire funnel goals, which will allow you to see where people are disconnecting in your sales funnel.
How to Take Advantage of Website Optimization
However, it is important to take all of this data and do something with it. Knowing more about your users and their behavior is great, but if you do not know what to do with this information, it will not help.
The easiest way to get started with Google Analytics and website optimization are with the help of a marketing consultant. They can help analyze where you are with your current website and marketing strategy. Then they can see where improvements can be made.
Marketing consultants have experience in the industry. They can effectively analyze the data you have and use it to make significant changes.
Your consultant can help you use SEO tools to look at how effective your SEO strategy is. They can also use marketing tools to make your efforts more efficient. Improving this could help others find your site easier.
Get More Results with Website Optimization
Using Google Analytics, you can access information that can tell you how well your website is performing. Then, a marketing consultant can create a plan for website optimization that will help you get the best results possible.
Call H2H Consulting to jumpstart your marketing today.