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by Danielle Castillo

Email marketing can effectively reach your target market; however, it is essential to remember that this is a very competitive marketing strategy. You are fighting for the attention of your reader. Before you start, you should know at least two things. 1. What is the purpose of the email? And 2. Who is your target market? Knowing these two things will make constricting your email easier and keep it focused.

 

Subject line

Your subject line is the first thing your reader will see in their inbox. For it to be most effective, there are a few things it should do. Your subject line is your chance to catch the attention of your audience. It should be interesting without being clickbait. If it is underwhelming, they will move on, thus, leaving your email unread. If your email sounds like clickbait, your audience will likely lose trust in you. in marketing, honesty is the best policy.

 

Pre-header

The pre-header is your second chance at the subject line, where you can convey more relevant information about what your email contains or how it is valuable o your meter. The goal is to convince your audience that it’s worthwhile to open and continue reading your email. Much like the subject line, you want it to be catchy and short so it is visible when a creator opens their inbox. The information should be relevant to the reader and honest about the contents of the email.

 

Body

The body of your email contains most of the information, and there are many options for what it can contain. Try to keep it personal. Greet them at the beginning and use a conversational tone.

 

Depending on your target market, the length of your email can vary. For cold emails, it’s advised that you keep them concise, as your audience is more likely to read a short paragraph rather than a wall of text.

 

Rather than selling the product or service, explain the benefits of your product or service to the reader and how we can benefit them. You could lay out what they can learn, ask a question, use a story, and much more. Lastly, remember to keep it relevant to your market. Remember who they are and what they’re interested in.

 

Call to action

The call to action is the magnum opus of your email. It is what everything in the email points to. It is the one singular action that you want your reader to take; examples include following a link, opening your socials, signing up for a product or service, or purchasing something. Your call to action should be clear and prominently displayed.

 

Thanks

Lastly, thank your reader for their time. Show your audience that you’re appreciative of them and respect their time.