target audience
Words are powerful

The Power of Words with 83 Effective Examples

“Sticks and stones may break my bones, but words will never hurt me.” Were you ever told that growing up? It was probably after someone’s words hurt you. Because, words are powerful. What we say can elicit a lot of emotion. Some of it positive and some of it negative. Word choice makes a huge...
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Practical Information to Help with Your Marketing Personas

What is a marketing persona? Wikipedia defines a persona as: A persona, in user-centered design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be...
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