build personas

These blogs are regarding building personas. In marketing personas are key to making sure that you are targeting the right people and writing the right content.

Practical Information to Help with Your Marketing Personas

What is a marketing persona? Wikipedia defines a persona as: A persona, in user-centered design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be...
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