These blogs are regarding building personas. In marketing personas are key to making sure that you are targeting the right people and writing the right content.
What is a marketing persona? Wikipedia defines a persona as: A persona, in user-centered design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be...Read More