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EAT Your Vegetables for Strong SEO

Okay. This blog post isn’t really about eating your vegetables. It is about EAT for SEO. EAT stands for: Expertise Authoritativeness Trustworthiness Google believes that websites and pages should be created to help users. If you think about your website, it shouldn’t be developed to harm anyone, deceive people or a make money scheme. Well,...
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Product review of Harvest

Product Review: Harvest

I love sharing with my clients the time I invest in building their brand or non-profit. Tracking time also helps me better understand my business and where time is going. It helps me create better quotes too. I love knowing where my time goes and how it is spent each week. I use a tool...
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Webinar: A Recipe for Social Media Success on March 18, 2021

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. That’s why in this session we’ll provide a recipe for social media that...
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8 Tips for Virtual Events

I miss people. If you are like me, you really want to get together with people, but you aren’t sure when that is going to be and when others are going to be comfortable getting together. Yes. I miss people, but I am also not chomping at the bit to be at an event with...
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SEMrush Product Review

Product Review: SEMrush

SEO. SEM. UGH! Google is always changing how they rank and you try to optimize your site, but are you making any headway? For a lot of small businesses and non-profits, it is a guess and pray strategy. Now, most people don’t need to rank on the first page of Google for their business, but...
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How to Engage Employees on Social Media

You created some amazing content. You posted it on social media. Then, you sent your team an email and asked them to share it, comment on it, and like it. And then…. (chirp, chirp) Yes, those are crickets filling the silence. So many people are frustrated with how to engage their employees on social media....
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We recommend Streamyard as a tool to live stream your video to social media.

Product Review: Streamyard to Live Stream Events and More

The pandemic has changed the way many of us create content. Those of us who relied on face-to-face interaction, events, and fundraisers were waiting for things to go back to “normal” in April 2020. Clearly, that didn’t happen. So, how have we adjusted? Live streaming video is one of the ways we were able to...
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Webinar on how to grow with Google ads

How to Grow with Google Ads- February 18, 2021 at 10am EST

If you don’t know the answer to a question, what do you do? You go to Google and search. Most small businesses and nonprofits are not fully optimized and don’t necessarily rank on the first page of Google for key search terms. Andy Crestodina once said, “The best place to hide a dead body is...
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I am a solopreneur not a miracle worker

A Solopreneur is NOT a Miracle Worker!

I have scrolled through my Facebook feed numerous times and seen the t-shirt with the following quote on it: “I am a marketer, not a miracle worker.” I am always tempted to buy it. Marketing is not magic. It’s hard work. It’s a lot of time and effort. In my small business, I help my...
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