Marketing is all about results. What results are you going for? There are a ton of different goals you can set, but usually, a sale, a donation, or some sort of action is what you want to happen from all of your hard work, time, and or money investment. Email marketing is one of my...Read More
Let me tell you a sad story about a girl who used a thumb/flash/USB drive to manage her files as she went from client to client and meeting to meeting. She would work from different client offices and would take her wonderful Microsoft Surface Book with her for easy transport and had her big ‘boat...Read More
As COVID-19 continues to push people outside of their comfort zones, businesses and nonprofits that are pivoting to a digital-first marketing strategy have been able to survive and even thrive in the transformed marketplace. Those one-time “nice-to-dos” when it comes to online marketing are now a necessity, as digital channels are often the only way...Read More
Okay. This blog post isn’t really about eating your vegetables. It is about EAT for SEO. EAT stands for: Expertise Authoritativeness Trustworthiness Google believes that websites and pages should be created to help users. If you think about your website, it shouldn’t be developed to harm anyone, deceive people or a make money scheme. Well,...Read More
I love sharing with my clients the time I invest in building their brand or non-profit. Tracking time also helps me better understand my business and where time is going. It helps me create better quotes too. I love knowing where my time goes and how it is spent each week. I use a tool...Read More
As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. That’s why in this session we’ll provide a recipe for social media that...Read More
I miss people. If you are like me, you really want to get together with people, but you aren’t sure when that is going to be and when others are going to be comfortable getting together. Yes. I miss people, but I am also not chomping at the bit to be at an event with...Read More
SEO. SEM. UGH! Google is always changing how they rank and you try to optimize your site, but are you making any headway? For a lot of small businesses and non-profits, it is a guess and pray strategy. Now, most people don’t need to rank on the first page of Google for their business, but...Read More
You created some amazing content. You posted it on social media. Then, you sent your team an email and asked them to share it, comment on it, and like it. And then…. (chirp, chirp) Yes, those are crickets filling the silence. So many people are frustrated with how to engage their employees on social media....Read More
