Did you know that in 2019 Giving Tuesday raised 511 million dollars from online donations? However, that is just a fraction of what was received in offline donations; offline donations generated 1.46 billion dollars in 2019. That is a lot of money raised in just one day. If you are a nonprofit that relies on...Read More
If you’ve never heard of email segmentation, it can make your marketing life significantly easier. This refers to the practice of dividing your audience into separate, smaller audiences. You do this by choosing certain sets of characteristics and dividing your audience according to them. Although it may seem like more trouble than it’s worth, you’ll...Read More
Did you know that for every dollar you spend on email marketing, you get back an average of 42 dollars? This high ROI is the reason why building an email list is still one of the top ways to grow your business today. From boosting revenue, increasing the customer lifetime value, and finding qualified leads, businesses of...Read More
An effective welcome email series can be the difference between developing a blossoming sales relationship and someone opting out of your list after the first contact. The good news is, your subscriber obviously has an interest in your products or services. Now you can nurture that connection and turn an attentive prospect into a loyal...Read More
Please note that this post does have affiliate links, but the opinions I share are my own. Jamie Trull has a Bachelor’s in Analytical Finance and a Master’s in Accountancy from Wake Forest and became a CPA. She started her career at Ernst & Young, one of the Big 4 public accounting firms. Then she...Read More
Hybrid events became part of the new normal because of some worldwide restrictions. Thanks to tools like Zoom, Streamyard, ClickBid and others they’re now easier to organize. Part-virtual and part-live, hybrid events allow organizations to target a wider audience. However, you still need a way to reach those people. How do you achieve a high attendance rate for...Read More
On average, email marketing ROI returns $42 for every $1 spent. That’s a better return on investment than you’ll get with almost any other type of marketing. Email marketing might not be the newest, most exciting technology but it works exceptionally well. Let’s look at 5 email marketing best practices. 1. Write Good Subject Lines The...Read More
Did you know that the first result on a Google search collects about 32% of user clicks? Pretty great, right? So, how exactly can you land that top position for your brand and start taking advantage of high click-through rates? By optimizing your content for SEO. When it comes down to it, both SEO and social...Read More
There is a way to keep customers loyal, increase your ROI (return on investment), and save money. If this sounds too good to be true, then you’re probably not outsourcing your marketing email. As anyone who has ever sent a marketing email knows, there’s a lot more that goes into it than typing it up...Read More
Do you want to increase your rapport with customers as well as experience more reliable customer conversion? It starts with capturing their attention in email inboxes. For every dollar you spend on email marketing, you can expect a return of $42. This massive ROI is even larger than social media, but it’s important to keep in mind...Read More
