You created some amazing content. You posted it on social media. Then, you sent your team an email and asked them to share it, comment on it, and like it. And then…. (chirp, chirp) Yes, those are crickets filling the silence. So many people are frustrated with how to engage their employees on social media....Read More
The pandemic has changed the way many of us create content. Those of us who relied on face-to-face interaction, events, and fundraisers were waiting for things to go back to “normal” in April 2020. Clearly, that didn’t happen. So, how have we adjusted? Live streaming video is one of the ways we were able to...Read More
If you don’t know the answer to a question, what do you do? You go to Google and search. Most small businesses and nonprofits are not fully optimized and don’t necessarily rank on the first page of Google for key search terms. Andy Crestodina once said, “The best place to hide a dead body is...Read More
I have scrolled through my Facebook feed numerous times and seen the t-shirt with the following quote on it: “I am a marketer, not a miracle worker.” I am always tempted to buy it. Marketing is not magic. It’s hard work. It’s a lot of time and effort. In my small business, I help my...Read More
January 14, 2021 – Kendra Corman, Managing Director for H2H Consulting, has been nominated for a 2021 Community Advocate Award through the Troy Chamber of Commerce. “The Community Advocate Award recognizes individuals who are making significant contributions to their community through their time, actions, talents, and dedication. The award honors those that serve as a...Read More
As a Certified Partner, Constant Contact is one of my favorite tools. Not just because I love email marketing and it is so effective, but because it is a great tool that you can use to integrate your marketing across platforms. It’s a singular tool that you can use to track all of your marketing...Read More
Last week I reviewed CoSchedule, and if you haven’t checked it out I strongly recommend you take a look at that. It is a great tool to help you plan your marketing. I am actually writing this blog inside CoSchedule right now. This week’s product review is on SaneBox. SaneBox was one of the few things I...Read More
“Sticks and stones may break my bones, but words will never hurt me.” Were you ever told that growing up? It was probably after someone’s words hurt you. Because, words are powerful. What we say can elicit a lot of emotion. Some of it positive and some of it negative. Word choice makes a huge...Read More
I am regularly asked for recommendations on tools that we use at H2H Consulting that streamlines our marketing efforts for us and our clients. Welcome to the first in our series of product reviews. Today, we are going to review the Marketing Calendar by CoSchedule since that is the foundation of all our marketing efforts...Read More
