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an image of increasing website traffic that was a result of looking at Google Analytics

Website Optimization: What can Google Analytics tell you?

If you want your website to have the best conversion rates, you’re looking at trying to reach about 11%. But if that’s your goal, how do you know how close you are to reaching that number? You need to find a way to track your web analytics. Google Analytics can help you track this and other...
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a card with a facebook like denoting a strong promotion through Facebook ads

Facebook Ads 101: A Complete Guide

Did you know that Facebook has over 2.8 billion active users? Because people of all ages with all types of interests are active on the site, it is no surprise that businesses and marketers love advertising on it. Facebook Ads offers great features that help businesses launch effective campaigns. Whether you are a new business trying to build brand awareness,...
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an image of the word rebranding being revealed but note there is a lot to consider before you rebrand

Company Rebranding: 6 Things to Consider in Advance

Company rebranding is a high-risk, high-reward venture. If it goes well, you could see a huge surge in growth. At the same time, you’re putting all of the work you’ve done on your previous branding on the line. Do you need to figure out if it’s worth the time, effort, and risk to pursue a...
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engage with social media this holiday season

How Holiday Social Media Marketing Can Enhance Your Brand

Every industry has times throughout the year that make up most of their sales for the year. And when 20 percent of annual retail sales come from the holidays, holiday social media marketing has never been more critical. If you’ve been searching for a way to skyrocket your sales and increase your brand’s engagement, then keep reading....
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Apple Mail Privacy Update- 10/3/2021

What’s Important About Apple’s iOS15 Update for Email Marketing? I have been getting a lot of questions on this topic lately, I want to share that good email marketing is still good email marketing. I believe the most important thing to keep in mind is that if you are following best practices and creating valuable...
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a plain 404 error page leaving things lacking it would be better with a custom 404 page

Why Do You Need a Custom 404 Page on Your Website?

Ever click on a link, only to find it leads to a digital dead end? It doesn’t look pretty, it doesn’t look professional, and it doesn’t have anything of any use to a website visitor. Enter the custom 404 page – the landing page for when things go wrong. Keep reading to learn more about...
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Happy halloween setting that's perfect to leverage for your business marketing

Five Fun Ways to Promote Your Business During Halloween

Halloween is nearly upon us and it’s time to give your customers ‘pumpkin’ to talk about this year. The average spend per buyer at Halloween keeps on increasing. In the US, it sits at a whopping $92.12 per person. From bags of candy to decorations, everyone loves to celebrate in style. This article offers five fun Halloween promotions...
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a cat peering at an apple mac laptop what are the privacy settings

What You Need to Know About Apple’s Privacy Update

Apple Data Privacy: Improvements to ATT Apple has long made user privacy part of its brand ethic. In the past year, the company has touted App Tracking Transparency (ATT) as a symbol for this ethos. Apple first launched ATT with iOS 14.5. This program requires apps to explicitly ask each user’s permission to track them....
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a back of the napkin reminder to start planning Giving Tuesday #GivingTuesday

The Ultimate Nonprofit Guide to #GivingTuesday Planning

Did you know that in 2019 Giving Tuesday raised 511 million dollars from online donations? However, that is just a fraction of what was received in offline donations; offline donations generated 1.46 billion dollars in 2019. That is a lot of money raised in just one day. If you are a nonprofit that relies on...
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emails sending from a phone all over the world segmented by geography

How Segmenting Email Subscribers Can Improve Marketing Results

If you’ve never heard of email segmentation, it can make your marketing life significantly easier. This refers to the practice of dividing your audience into separate, smaller audiences. You do this by choosing certain sets of characteristics and dividing your audience according to them. Although it may seem like more trouble than it’s worth, you’ll...
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