a plain 404 error page leaving things lacking it would be better with a custom 404 page

Why Do You Need a Custom 404 Page on Your Website?

Ever click on a link, only to find it leads to a digital dead end? It doesn’t look pretty, it doesn’t look professional, and it doesn’t have anything of any use to a website visitor. Enter the custom 404 page – the landing page for when things go wrong. Keep reading to learn more about...
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Happy halloween setting that's perfect to leverage for your business marketing

Five Fun Ways to Promote Your Business During Halloween

Halloween is nearly upon us and it’s time to give your customers ‘pumpkin’ to talk about this year. The average spend per buyer at Halloween keeps on increasing. In the US, it sits at a whopping $92.12 per person. From bags of candy to decorations, everyone loves to celebrate in style. This article offers five fun Halloween promotions...
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a cat peering at an apple mac laptop what are the privacy settings

What You Need to Know About Apple’s Privacy Update

Apple Data Privacy: Improvements to ATT Apple has long made user privacy part of its brand ethic. In the past year, the company has touted App Tracking Transparency (ATT) as a symbol for this ethos. Apple first launched ATT with iOS 14.5. This program requires apps to explicitly ask each user’s permission to track them....
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a back of the napkin reminder to start planning Giving Tuesday #GivingTuesday

The Ultimate Nonprofit Guide to #GivingTuesday Planning

Did you know that in 2019 Giving Tuesday raised 511 million dollars from online donations? However, that is just a fraction of what was received in offline donations; offline donations generated 1.46 billion dollars in 2019. That is a lot of money raised in just one day. If you are a nonprofit that relies on...
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emails sending from a phone all over the world segmented by geography

How Segmenting Email Subscribers Can Improve Marketing Results

If you’ve never heard of email segmentation, it can make your marketing life significantly easier. This refers to the practice of dividing your audience into separate, smaller audiences. You do this by choosing certain sets of characteristics and dividing your audience according to them. Although it may seem like more trouble than it’s worth, you’ll...
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How to Grow Your Email List: A Complete Guide

Did you know that for every dollar you spend on email marketing, you get back an average of 42 dollars? This high ROI is the reason why building an email list is still one of the top ways to grow your business today. From boosting revenue, increasing the customer lifetime value, and finding qualified leads, businesses of...
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woman creating a welcome series email sitting at her desk

How to Craft an Engaging Welcome Email Series for New Subscribers

An effective welcome email series can be the difference between developing a blossoming sales relationship and someone opting out of your list after the first contact. The good news is, your subscriber obviously has an interest in your products or services. Now you can nurture that connection and turn an attentive prospect into a loyal...
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Jamie Trull holding a computer with Financial Fitness Formula welcome screen

Jamie Trull’s Financial Fitness Formula 2021 Review

Please note that this post does have affiliate links, but the opinions I share are my own. Jamie Trull has a Bachelor’s in Analytical Finance and a Master’s in Accountancy from Wake Forest and became a CPA. She started her career at Ernst & Young, one of the Big 4 public accounting firms. Then she...
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Nonprofit Marketing and Hybrid Events

Hybrid events became part of the new normal because of some worldwide restrictions. Thanks to tools like Zoom, Streamyard, ClickBid and others they’re now easier to organize. Part-virtual and part-live, hybrid events allow organizations to target a wider audience. However, you still need a way to reach those people. How do you achieve a high attendance rate for...
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email marketing messages alert on a smart phone

5 Helpful Email Marketing Tips Every Business Should Know

On average, email marketing ROI returns $42 for every $1 spent. That’s a better return on investment than you’ll get with almost any other type of marketing. Email marketing might not be the newest, most exciting technology but it works exceptionally well. Let’s look at 5 email marketing best practices. 1. Write Good Subject Lines The...
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