An effective welcome email series can be the difference between developing a blossoming sales relationship and someone opting out of your list after the first contact.
The good news is, your subscriber obviously has an interest in your products or services. Now you can nurture that connection and turn an attentive prospect into a loyal customer.
Let’s dive in and find out how to craft the perfect welcome sequence.
Welcome Email Planning
It may sound an obvious step, but many businesses do not pay enough attention to planning what they will say over the initial sequence of emails.
Sending the first communication without a solid idea of what the second, third, and fourth emails should include can be a recipe for disaster. This can lead to reacting to customer-generated content rather than controlling the narrative.
You should always know exactly how you will respond to any email during the welcome period.
It’s important to use an email autoresponder from a company such as Constant Contact to reduce your workload and provide superior customer service. But, you can also use an autoresponder to personalize your content.
You should make everyone on your email list feel like you are talking to them as an individual. This approach can help establish a better relationship with clients, potentially improving sales revenues.
Say Thank You
Your email sequence should always include a warm thank-you message that lets the customer know you appreciate their interest.
But, you can take this a step further and offer a reward that entices the consumer to look forward to receiving more emails from your business.
This doesn’t have to cost a lot of money, but it can let the customer know how much you value them and that you won’t take them for granted.
Have a Clear Call to Action
Every email in your welcome series should have a persuasive call to action. It doesn’t have to be a sales pitch, and in fact, it is better if you are not always trying to sell.
You could ask a subscriber to give feedback on your products or share your email with their friends. This can be a great way to increase the size of your email list while also learning about vital information from consumers.
Set Future Contact Expectations
Consumers may spend a huge amount of time on social media platforms, but they still rely on emails for a considerable amount of their information.
This is why you should always tell customers when they can expect to hear from you next. No one wants to be pushy, but letting people know you’ll be in touch again in a week is a great way to build expectations.
People can look forward to receiving your next communication and anticipate what fantastic promotions you’ll offer.
Analyze Your Results
You can massively increase your email campaign success rate by measuring results. Otherwise, you can’t be sure which techniques are working.
It’s essential to know about your click-through rate (CTR), conversion rate, and unsubscribe rate. These statistics are the cornerstone of your email campaigns.
Partner with H2H Consulting
H2H Consulting is not your typical marketing agency. Founded by Kendra Corman in 2014, we are proud of our customer retention rate that is based on getting results and providing an excellent return on investment (ROI).
Our team works closely with you to understand your needs and develop a welcome email sequence strategy that encourages customer engagement and boosts sales revenues.
For a consultation and a free quote, contact the H2H team today.