Every industry has times throughout the year that make up most of their sales for the year. And when 20 percent of annual retail sales come from the holidays, holiday social media marketing has never been more critical.
If you’ve been searching for a way to skyrocket your sales and increase your brand’s engagement, then keep reading.
Why Is Holiday Social Media Marketing Important?
How many different forms of marketing do you apply to your business? Most companies allocate their budget to a variety of marketing channels, including:
- Organic search
- Online Ads
- Email marketing
But surveys have shown social media marketing to be the most significant driver in boosting their sales. And while social media for business use has grown tremendously over the past few years, the implementation method differentiates between a successful campaign and one where you watch your budget go down the drain.
How to Use Social Media
So, before you start throwing wads of cash on ads with one social media channel, take a second to write down your holiday social marketing goals and research what your competitors did the previous holiday season.
By noting your previous campaign’s outcome, you can set a realistic goal this year to generate leads, increase engagement, or improve your bottom line.
After deciding the goal for your campaign, determine your target audience and find which popular networks they spend most of their time on. Your first thought may include Facebook or Twitter, but it’s always best to consider alternatives such as Instagram and Pinterest as well.
It’s advantageous to set a clear timeline for your campaign. That means having a concrete start and end date and scheduled times to upload your posts throughout the day.
The next step is to ensure that you have an attractive creative. This is an easy but vital step to enhance your brand awareness and increase your engagement.
However, it can get tricky to stick out from the thousands of other businesses vying for your customers. So if you’re unsure what the best creative would be, contacting a marketing company can save you time and wasted money.
Another way to boost engagement is by using hashtags. The fact is, employing a memorable hashtag that represents your brand is an effective way to increase engagement.
It also provides an avenue to track the results of this specific holiday campaign.
Brand Identity and Engagement
A holiday campaign is more than posting what you have on sale. It’s a way to engage with your audience, and you can accomplish that in several ways.
For example, you can take advantage of holiday social media by starting a loyalty program that can potentially turn one-time shoppers into return customers. Another way is to highlight a customer on your social media page.
One method is to utilize your campaign’s hashtag and have customers post photos of them in their new merchandise with the hashtag on channels like Pinterest or Instagram.
Many people view businesses as cold money-making machines. But, by posting short videos or photos “behind-the-scene,” you can create genuine brand affinity.
Boosting Business During the Holiday
The next holiday season doesn’t have to fail to live up to your expectations. Take the time to review your previous campaigns and see how you can implement the tips from this article to make the next one your best.
If outsourcing your holiday social media marketing so you can focus on your business sounds like a better option, contact one of our specialists to see how we can help your sales and your brand!