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Free Email Training Seminars- October 2020

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This year, more than ever before, online marketing has become essential for every business, but while you are working in your business it’s hard to step out and work on your business. Take a break for the lunch hour this October to discuss how to improve your business:

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October 8, 2020 at Noon EDT

Topic: Getting Started with Automated Emails

Join Kendra Corman of H2H Consulting as she discusses:
– engaging new contacts
– turning customers into loyal, repeat customers
– keeping your contacts engaged
– and more

This year online marketing and the ability to sell and engage online are going to play an even bigger role and be critical to your success.

Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_-sQDzQP9SsChEWIvm14dJA

October 14, 2020 at Noon EDT

Topic: Online Marketing Planning for Holiday Marketing Success

Join Kendra Corman of H2H Consulting as she discusses:
– how to plan for the holidays
– how to execute your holiday plan
– how to prepare for ongoing success after the holidays

This year online marketing and the ability to sell online are going to play an even bigger role and be critical to your success.

In fact, ecommerce has increased by 30% as a result of the pandemic and we’re anticipating that aside from home delivery options to buy online and pick up in-store will be here to stay and continue to grow in the retail industry.

Overall, there are expected to be 7.4 million new digital buyers due to the pandemic this year.

Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_5cEtjhpuQWWVJwFCqM5Isg

October 21, 2020 at Noon EDT

Topic: How to Create More Personalized Email Messages for Better Results

Join Kendra Corman of H2H Consulting as she discusses:
– the importance of personalized emails
– how to personalize your email content based on what you know about your email subscribers

Everyone wants to know WIIF (What’s In It For Me). If you take that perspective on your email marketing you will build relationships and create value for your customers.

Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_-sQDzQP9SsChEWIvm14dJA 

October 28, 2020 at Noon EDT

Topic: How to Segment Your List to Get Better Results From Your Emails

Join Kendra Corman of H2H Consulting as she discusses:
– basic strategies to segment your list
– how to get your subscribers to self-segment
– how to use existing data and tools to send relevant emails

In order to come up with the right segmentation strategy for your contacts, you’ll want to really think about what’s most beneficial to them.

Not every message is going to be relevant to every subscriber. So think about the interests that people will have with your products, services, programs, or even content.

Think about the types of content and information that will make sense for your business or organization and your audience to receive.

At a high level, it might mean grouping people in your list based on different demographic characteristics, interests, location, or behaviors.

You want to make sure you’re sending relevant information to the right people. So it’s important to understand that all of your subscribers are different. They are at different stages in the buying process, and simply have different needs from you.

You basically want to take contacts and split them into different lists or segments so when you’re ready to send your next targeted email, you can send it only to that group.

Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_jC41nkz5S6evgP21XEPrxg