a cat peering at an apple mac laptop what are the privacy settings

What You Need to Know About Apple’s Privacy Update

Apple Data Privacy: Improvements to ATT Apple has long made user privacy part of its brand ethic. In the past year, the company has touted App Tracking Transparency (ATT) as a symbol for this ethos. Apple first launched ATT with iOS 14.5. This program requires apps to explicitly ask each user’s permission to track them....
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The Ultimate Nonprofit Guide to #GivingTuesday Planning

Did you know that in 2019 Giving Tuesday raised 511 million dollars from online donations? However, that is just a fraction of what was received in offline donations; offline donations generated 1.46 billion dollars in 2019. That is a lot of money raised in just one day. If you are a nonprofit that relies on...
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How Segmenting Email Subscribers Can Improve Marketing Results

If you’ve never heard of email segmentation, it can make your marketing life significantly easier. This refers to the practice of dividing your audience into separate, smaller audiences. You do this by choosing certain sets of characteristics and dividing your audience according to them. Although it may seem like more trouble than it’s worth, you’ll...
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How to Craft an Engaging Welcome Email Series for New Subscribers

An effective welcome email series can be the difference between developing a blossoming sales relationship and someone opting out of your list after the first contact. The good news is, your subscriber obviously has an interest in your products or services. Now you can nurture that connection and turn an attentive prospect into a loyal...
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Nonprofit Marketing and Hybrid Events

Hybrid events became part of the new normal because of some worldwide restrictions. Thanks to tools like Zoom, Streamyard, ClickBid and others they’re now easier to organize. Part-virtual and part-live, hybrid events allow organizations to target a wider audience. However, you still need a way to reach those people. How do you achieve a high attendance rate for...
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5 Helpful Email Marketing Tips Every Business Should Know

On average, email marketing ROI returns $42 for every $1 spent. That’s a better return on investment than you’ll get with almost any other type of marketing. Email marketing might not be the newest, most exciting technology but it works exceptionally well. Let’s look at 5 email marketing best practices. 1. Write Good Subject Lines The...
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SDO combines a lot of things to make it work

How to Optimize Your Content for SEO

Did you know that the first result on a Google search collects about 32% of user clicks? Pretty great, right? So, how exactly can you land that top position for your brand and start taking advantage of high click-through rates? By optimizing your content for SEO. When it comes down to it, both SEO and social...
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5 Rewarding Benefits of Outsourcing Email Marketing

There is a way to keep customers loyal, increase your ROI (return on investment), and save money. If this sounds too good to be true, then you’re probably not outsourcing your marketing email. As anyone who has ever sent a marketing email knows, there’s a lot more that goes into it than typing it up...
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Email marketing with man using a laptop in a modern gray chair

Email Marketing Trends for 2021

Do you want to increase your rapport with customers as well as experience more reliable customer conversion? It starts with capturing their attention in email inboxes. For every dollar you spend on email marketing, you can expect a return of $42. This massive ROI is even larger than social media, but it’s important to keep in mind...
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lead generation landing pages for seo driving up sales

SEO Tips for Creating a Lead-Generating Landing Page

Let’s face it; it’s no secret that lead generation is essential to your business’s long-term success. Unfortunately, gathering these valuable numbers is nearly impossible without a high-ranking landing page. However, with the right mix of SEO and social media, optimizing your landing pages can be simple and effective. Ready to put your SEO marketing to the test?...
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