What’s the Difference Between a Solopreneur and an Entrepreneur?

In my everyday life, I regularly interact with entrepreneurs and solopreneurs and teach them how to create content that provides a return in the most time-efficient manner possible. All solopreneurs are entrepreneurs, but all entrepreneurs are not solopreneurs! Where do you fall? What is an entrepreneur? An entrepreneur starts off their business solo. They begin...
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Message Not Getting Through? How to Improve Email Deliverability

One out of every six emails will not reach the main inbox of their intended recipients. Instead, they end up in a spam folder, a digital trash bin, or some other designated space. When an email does not end up in the recipient’s inbox, it not only wastes the time and effort you put into crafting...
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video is transforming social media how can it help you?

How Social Media and Website Video is Transforming Modern Marketing

Did you know that it’s estimated that video will make up for about 82% of all consumer internet traffic by this year? The fact is, video is taking over the web. If you’re not on board this marketing trend train, your marketing efforts are almost guaranteed to suffer. You see, website videos, social media clips,...
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an image of increasing website traffic that was a result of looking at Google Analytics

Website Optimization: What can Google Analytics tell you?

If you want your website to have the best conversion rates, you’re looking at trying to reach about 11%. But if that’s your goal, how do you know how close you are to reaching that number? You need to find a way to track your web analytics. Google Analytics can help you track this and other...
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a card with a facebook like denoting a strong promotion through Facebook ads

Facebook Ads 101: A Complete Guide

Did you know that Facebook has over 2.8 billion active users? Because people of all ages with all types of interests are active on the site, it is no surprise that businesses and marketers love advertising on it. Facebook Ads offers great features that help businesses launch effective campaigns. Whether you are a new business trying to build brand awareness,...
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an image of the word rebranding being revealed but note there is a lot to consider before you rebrand

Company Rebranding: 6 Things to Consider in Advance

Company rebranding is a high-risk, high-reward venture. If it goes well, you could see a huge surge in growth. At the same time, you’re putting all of the work you’ve done on your previous branding on the line. Do you need to figure out if it’s worth the time, effort, and risk to pursue a...
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engage with social media this holiday season

How Holiday Social Media Marketing Can Enhance Your Brand

Every industry has times throughout the year that make up most of their sales for the year. And when 20 percent of annual retail sales come from the holidays, holiday social media marketing has never been more critical. If you’ve been searching for a way to skyrocket your sales and increase your brand’s engagement, then keep reading....
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Apple Mail Privacy Update- 10/3/2021

What’s Important About Apple’s iOS15 Update for Email Marketing? I have been getting a lot of questions on this topic lately, I want to share that good email marketing is still good email marketing. I believe the most important thing to keep in mind is that if you are following best practices and creating valuable...
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a plain 404 error page leaving things lacking it would be better with a custom 404 page

Why Do You Need a Custom 404 Page on Your Website?

Ever click on a link, only to find it leads to a digital dead end? It doesn’t look pretty, it doesn’t look professional, and it doesn’t have anything of any use to a website visitor. Enter the custom 404 page – the landing page for when things go wrong. Keep reading to learn more about...
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Happy halloween setting that's perfect to leverage for your business marketing

Five Fun Ways to Promote Your Business During Halloween

Halloween is nearly upon us and it’s time to give your customers ‘pumpkin’ to talk about this year. The average spend per buyer at Halloween keeps on increasing. In the US, it sits at a whopping $92.12 per person. From bags of candy to decorations, everyone loves to celebrate in style. This article offers five fun Halloween promotions...
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