If you don’t know the answer to a question, what do you do? You go to Google and search. Most small businesses and nonprofits are not fully optimized and don’t necessarily rank on the first page of Google for key search terms. Andy Crestodina once said, “The best place to hide a dead body is...Read More
I have scrolled through my Facebook feed numerous times and seen the t-shirt with the following quote on it: “I am a marketer, not a miracle worker.” I am always tempted to buy it. Marketing is not magic. It’s hard work. It’s a lot of time and effort. In my small business, I help my...Read More
January 14, 2021 – Kendra Corman, Managing Director for H2H Consulting, has been nominated for a 2021 Community Advocate Award through the Troy Chamber of Commerce. “The Community Advocate Award recognizes individuals who are making significant contributions to their community through their time, actions, talents, and dedication. The award honors those that serve as a...Read More
As a Certified Partner, Constant Contact is one of my favorite tools. Not just because I love email marketing and it is so effective, but because it is a great tool that you can use to integrate your marketing across platforms. It’s a singular tool that you can use to track all of your marketing...Read More
Last week I reviewed CoSchedule, and if you haven’t checked it out I strongly recommend you take a look at that. It is a great tool to help you plan your marketing. I am actually writing this blog inside CoSchedule right now. This week’s product review is on SaneBox. SaneBox was one of the few things I...Read More
“Sticks and stones may break my bones, but words will never hurt me.” Were you ever told that growing up? It was probably after someone’s words hurt you. Because, words are powerful. What we say can elicit a lot of emotion. Some of it positive and some of it negative. Word choice makes a huge...Read More
I am regularly asked for recommendations on tools that we use at H2H Consulting that streamlines our marketing efforts for us and our clients. Welcome to the first in our series of product reviews. Today, we are going to review the Marketing Calendar by CoSchedule since that is the foundation of all our marketing efforts...Read More
What is a marketing persona? Wikipedia defines a persona as: A persona, in user-centered design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be...Read More
Do you struggle with what to write about for your business or non-profit? Are you out of ideas? Do you want to create more content for your blog, social media, podcast, or webinars? Then don’t miss this webinar. I will cover many ways to generate ideas for your content marketing. From Answer the Public to Exploding...Read More
Are you interested in creating better graphics for social media? Do you want to be able to create flyers and post cards that look professional and reflect your brand without paying a graphic artist or agency hundreds of dollars each time? Join me, Kendra Corman of H2H Consulting, as I cover some of the basics...Read More