I have scrolled through my Facebook feed numerous times and seen the t-shirt with the following quote on it:
“I am a marketer, not a miracle worker.”
I am always tempted to buy it.
Marketing is not magic.
It’s hard work.
It’s a lot of time and effort.
In my small business, I help my clients with their marketing and fund development and while I am not the only member of the team, I do wear many hats.
I am the Chief Executive Officer, CEO.
I am the Chief Operating Officer, COO.
I am the Chief Marketing Officer, CMO.
I am the Chief Financial Officer, CFO.
I am exhausted just thinking about it. I just want to have a normal weekend again.
Does that sound like you?
Then this blog is for you.
So, how do you prioritize? Where do you start?
Well, I am a marketer, not a miracle worker. So, I am only going to discuss your role as CMO in this blog post.
Where do you start and what do you do?
First, I want you to promise yourself that you will do whatever you choose to do for your business in marketing consistently and well.
I am not asking you to pick 100 things and do them all. I just want you to be consistent and do a few things well.
I feel like I should ask you to raise your right hand and swear or if we were in person we could pinky swear.
Back on topic….
Now that you have decided whatever you choose to do you will do well and consistently, let’s figure out what you could do.
There are a million options you can do including:
- Write blogs
- Google Ads
- Email Marketing
- Print Ads
- Television Ads
That’s just a sampling.
So, how do you choose?
Let’s start with your current customer or clients. (The ones you like and want to have more of.)
Where did they come from?
Were they referrals? Did they find you on Google? Did they walk by your business and just walk in?
That’s where you start.
Let’s maximize getting more of those customers and clients you like and want to have more of by leveraging the source they came from, to begin with.
For example, if most of your business is from referrals, what do you need to do for marketing?
- Stay in contact with those referral partners or referrers.
- Show a great brand when those who have been referred come to check you out.
That’s all you need to do.
These are the two things that I recommend you do well.
So, what would I recommend you do to make that happen?
- Email marketing. It’s very rare that I wouldn’t recommend email marketing. It’s effective and efficient and you need to do it no matter what your business is. (I haven’t found one yet that doesn’t need email marketing, but if you can think of one and send it to me, I will send you a free H2H Consulting mask. They are awesome and in demand.)
- Have an up to date and functioning website. (This means if you have a blog page, the most recent blog shouldn’t be from November 2017. If it is, delete the blog page or unpublish it.)
- Pick 1-2 social media sites and keep them up to date. You don’t need a million followers, but current content is important. You just need to show you are real.
- Keep your local listings up to date- this includes Google My Business and others. This is easily outsourced for very little money, but with lots of hours changing, that’s important.
- Networking groups or Chamber of Commerce- wherever your referral partners are.
- Branded/personalized thank you notes.
That’s only six things and could take about one hour a week!
Here are a few tips to do it well and consistently:
- Pick an email schedule. Do you send once a month or twice a month? Leverage an email marketing tool and create each month’s emails at one time. Also, if you know that you are going to be really busy one month, do that one in the prior month too. Stay consistent.
- Sign up for an email marketing tool like Constant Contact that will help you manage your email marketing and list with list growth tools and automated emails, etc. (I am a certified partner with Constant Contact and will set up your email template and provide you with one hour of training just for you on the system if you sign up using my link here. I am also available for support when it is needed too.) If you want to see the system in action, check out my overview review here.
- Use a tool like Constant Contact (yes, it is all in one), Hootsuite, or Buffer to schedule all your social posts for the month, at one time, on multiple channels.
- Keep your local listings up to date. This is a service I offer and we review that the information (i.e. your hours) is correct once a quarter- so we don’t forget. You can also purchase it from others for as little as $25 a month.
- Set a goal of sending five hand written thank you notes a week to people. Just to reach out and check in on branded stationary. It really makes a difference.
I hope this gets you thinking about how you can do your marketing easier and more efficiently.
If you have a question about your marketing, head over to our contact page and drop us a note. Your question could be the star of our next blog!