For many companies, SEO and email marketing are dual departments with two distinct strategies.
Your SEO expert and CRM wiz might exchange thoughts during weekly check-ins or bond at the company happy hour. However, if their collaboration is limited to brand voice, it may be time to revisit your content marketing strategies.
To learn more about the relationship between your email marketing efforts and SEO performance, keep reading. You might be surprised how interconnected the two processes are during a successful content campaign.
1. Boost Quality Web Traffic
Creating a cohesive SEO and email marketing strategy will boost the quality of web traffic. This is done by attracting new target customers and keeping tabs on existing engaged customers.
Backlinks are to SEO as newsletter subscribers are to CRM. When you consider both, the new traffic on your site will inevitably result in a larger mailing list.
2. Encourage Content Engagement
Email marketing is designed for engagement. By providing customers with helpful information and a clear call-to-action, customers interact with your brand and in turn, your product. The more engagement you are able to cultivate, the more loyalty you can establish on your site.
Any activity generated on account of your email campaign will inevitably affect your company’s Google Search Engine Results Page (SERP). Customer comments that contain links back to your shared content are great for Google’s ranking factors.
3. Understand Your Customer
Do you want to lower your bounce rate? Understand your customer.
When optimizing both SEO and CRM strategy, ask yourself the following questions:
- Why are they searching for this information?
- What kind of language are they using?
- How often are they seeking this information?
If necessary, gather customer data through newsletter surveys. Understand what your customer base needs, and you reap Google’s rewards!
4. Build a Dynamic Content Library
Why not feed your marketing emails with high-quality blog content? Rather than creating email-specific content, we encourage you to link out your search engine-optimized blog content to share with your subscribers.
Conversely, converting high-performing emails into new site content may increase your organic traffic.
A quality content library will encourage backlinking to your site. Additionally, using the same keywords across all channels will improve search visibility.
5. Increase Social Shares and Reviews
While social shares will not necessarily impact SEO ranking, positive public feedback definitely will.
In asking your subscribers to leave a rating or review, your local search rating will improve. As a result, your business will likely rank better in local search results, attract more customers, and increase sales.
Dial-In Your Email Marketing Strategy
Integrated marketing is the twenty-first century key to conversion. For those starting out, it can seem like an untouchable science.
We promise that email marketing doesn’t have to be a minefield. For more tips and guidance on how to successfully outsource your email marketing tasks, check out our blog. We believe in sharing our expertise with those who need it most.