There is a way to keep customers loyal, increase your ROI (return on investment), and save money. If this sounds too good to be true, then you’re probably not outsourcing your marketing email.
As anyone who has ever sent a marketing email knows, there’s a lot more that goes into it than typing it up and clicking send. It’s crucial and time-consuming. But, a weak marketing plan is a drain on your budget.
Keep reading to learn the advantages of outsourcing email marketing.
1. Stay on Top of Trends
Policy changes in tech happen every day. For example, with the recent update, Apple phone users can quickly opt out of data tracking.
Do you know how these changes will affect your marketing strategy? Probably not.
Why? Because you have a lot of other things on your plate. Outsourcing your email marketing ensures that you stay abreast of these changes.
2. Increase Email Marketing ROI
A successful email campaign returns an average of $40 per dollar spent.
Yet, that success hinges on your email reaching its destination. Yet, almost 10% of all business marketing emails are bounced by the email service provider.
Email marketing services monitor changes in email provider permissions to prevent bouncing. This improves your email marketing results so that you get more bang for your buck.
3. Keep Customer Relationships Strong
Consistency is critical in customer retention and is a pillar of email marketing best practices. When your content doesn’t arrive when you say it will, or worse, never at all, it reflects poorly on your business.
Sending too much and too often is just as bad.
When email marketing is consistent, it improves trust in your brand.
Consistent and perfectly timed emails are a vital part of your marketing strategy. Outsourcing will help you nail that sweet spot.
4. Engage Your Audience With Higher Quality Writing
Experienced writers create content that results in the all mighty click. Then, they use data to design each future email to generate sales.
However, the customer has to open it first. Writing skills come into play here also.
A skilled writer will create eye-catching headlines that target specific segments of your email list. Targeted emails ensure that your customers open the emails you send.
5. Get to Know Your Customers
Everyone likes to feel special. That’s why users are more likely to open an email addressed to them.
The marketing emails you send have hundreds of data points all ripe for analysis. Using this data to segment email lists allows you to target customers and match them to specific information, services, or products.
Those focused emails make your customers feel acknowledged while providing them with precisely what they need.
Outsourcing as an Email Marketing Strategy
With over 4 billion email users globally and an average of 200 emails per inbox, it’s clear that email marketing is an effective digital marketing strategy. However, it’s also evident that it is easy to get lost in the sauce.
Outsourcing ensures your email stands out in the crowd by monitoring essential metrics. You may find that having more time to focus on your business is the most significant benefit.
Keep reading for more tips and tricks on how to outsource email marketing.