On average, email marketing ROI returns $42 for every $1 spent. That’s a better return on investment than you’ll get with almost any other type of marketing.
Email marketing might not be the newest, most exciting technology but it works exceptionally well. Let’s look at 5 email marketing best practices.
1. Write Good Subject Lines
The subject line of your email is like the headline of an ad. It needs to grab the reader’s attention and make them curious enough to open and read the message.
The subject line should be short and to the point but give the reader an idea of what benefit they’ll get from reading the email.
2. Provide Value in Your Email Messages
In the early days of email marketing, getting an email was a novelty. People read nearly all the messages they received.
Those days are long gone though. Our inboxes are filled with too many messages and most people only read a few.
Providing value in every email you send is a critical piece of a solid email marketing strategy. It helps build your reputation and people will be more likely to open yours before all the others.
3. Test and Tweak
An email service provider like Constant Contact lets you set up A/B tests when you send an email. Part of your mailing list receives one message and part receives another.
This lets you test things like subject lines, calls to action, images, and other content in your email. See which of the two is more successful and use that version going forward.
If you keep tweaking your messages this way, you can increase your conversion rates and generate more business with the same number of subscribers.
4. Segment Your Email List
Everyone on your email list is probably interested in what you have to offer. They don’t necessarily all have the same goals though.
If you segment your email list into more targeted sub-lists, you can send different versions of your messages that target those people’s needs more directly. You can even set up custom promotions for your products or services, with a different promotion strategy for each segment of your list.
5. Make Email Part of a Larger Strategy
Email marketing is a powerful tool for reaching your audience but that doesn’t mean you shouldn’t use other channels at the same time. Content marketing, social media marketing, SEO, and various other digital marketing strategies can all work together to funnel people into your email list.
Email marketing can even help with SEO, generating more traffic to your website from Google and other search engines.
Where to Turn for Help With Your Email Marketing
Email marketing isn’t that complicated but it can be time-consuming. And like most technologies, things can change quickly so you need to keep up with the latest trends to stay ahead of the game.
If you’d rather focus on your business and outsource email marketing to the experts, H2H Consulting can help. We offer a range of digital marketing services and can help you improve your email marketing results.
Get in touch with us today to find out what we can do to help you grow your business online.