4 Ways to Improve Your Direct Marketing Strategy

By Phoenix Walker

Direct marketing is a sure-fire way to bring your small business or non-profit to the next level.

So how do you get started?

Here are a few tips to get you going with your first direct marketing campaign.

  1. Find YOUR Target Audience

Knowing who your audience is and being able to specifically target your direct marketing to them is a big part of the process.

It might seem obvious, but knowing who you are trying to reach is the absolute most important part of the process and is the foundation you have to build on.

Wasting time and money by sending out mail pieces to people who do not care can hurt your business. Work on making a list of names and addresses that you know you can rely on in the future or consider renting one from a reputable source.

  1. Market Your Mission

People care about their self-interests. At the end of the day, they are supporting you because it feels good to do so. Your target audience wants to know “what is in it for me?”.

Keep this in mind when bringing your direct marketing plan to life and think about it from the consumers’ perspective.

Make sure to illustrate exactly what you do and why you are doing it. Show your past successes and future ambition to get people hooked.

  1. Stand Out From Your Competition

Chances are, the people you are sending your promotional marketing pieces to are receiving a ton of different ads each day.

Find ways to stick out by using colorful options or a catchy phrase.

The added exposure that harnessing some of your creativity will add to the project will be well worth the extra time.

  1. Use Technology to Your Advantage

Direct marketing does not just need to be a piece of paper you send to people in the mail. Perhaps the easiest way to get people involved is by using social media and the internet in combination to get your message heard.

A vast majority of people have access to cell phones and use the internet daily.

Doing something as simple as adding a QR code to your direct mail piece or making a post on social media can give you the push needed to take your campaign to the next level.

There you have it. 4 tips to get you started with your direct marketing campaign.

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Thanks for reading,