Ever feel like you need a nudge in the right direction or someone to listen to your ideas?

A coach can be that for you.

A coach can give you accurate, objective, and constructive feedback, as well as reassess your organization’s plans.

But, why do you need a coach?

As a businessperson, you are probably involved in the day-to-day running of the business, while a coach can be in a better position to see things from an outsider’s perspective. This big picture perspective is useful in seeing the potential opportunities and threats within your industry.

John Whitmore, co-founder of Performance Consultants International, believed that coaching could “unlock a person’s potential to maximize their growth.”

We believe that too.

In fact, we think that most people are capable of great things yet are not aware of their full potential. People may not recognize their own skills or take their skills for granted by assuming everybody has the same talents.

4 Benefits of Having a Coach

Coaches see things from a different perspective. They are able to share this perspective with their clients and encourage clients to begin thinking from this perspective. Some things that coaches have a unique perspective on are

  • Your strengths and weaknesses,
  • Competitive advantages and disadvantages,
  • Big picture problem solving, and
  • How to adjust plans when faced with obstacles.


Coaches hold their clients accountable. Having to report to another person cuts down on procrastination, allows you to follow through, and complete tasks at a more advanced level.

Because of a coach’s insight into you and your organization, having a coach decreases stress for you. You now have someone to bounce ideas off of, to help develop solutions, and to become a better businessperson.

While coaches are undoubtedly beneficial, you might not always need one. After a while, a coach might have taught you enough, and instilled enough confidence that you don’t need them anymore. That’s another benefit of a coach; giving you the push you needed to gain confidence.

Coaching is a Function of a Marketing Company

Just like a coach, a marketing agency has knowledge, experience, expertise, and can offer advice. The guidance and feedback from a coach works similarly to a mentor in a mentor-mentee relationship.

A marketing agency can

  • Better define your goals and objectives,
  • Form a plan to reach those goals and objectives,
  • Keep you accountable to your goals and objectives, and
  • Provide the extra motivation to help you get things done and move ideas forward.


Hiring a marketing agency as your coach will allow you to focus your energy more efficiently in honing and leveraging your productivity while growing your clientele and promoting your business.