I’m sure you’ve all had an experience with an app on your smartphone or tablet and it is all messed up. I’m sure you felt either annoyed or upset that you couldn’t get the information or the product that you wanted.

A mobile optimized website can be better than an app depending on how it works, but for those of you who already have an app or prefer those, you want might to invest some time into making sure your app looks and works well on mobile devices. Otherwise, you could be losing out on business.

User-centric apps help to take away that problem by focusing on the viewer and how they see and use the app on their mobile device. A growing number of adults use their smartphones as opposed to a computer, and therefore they download apps for sites, shops, or business tools that they frequently visit.

According to Pew Research Center, 35% of adults have smartphones with apps on them. You also want to make sure that you don’t have users that download an app and then never use it again. (A study by Quettra found that an app on average loses 77% of users after just 3 days.) Since a large number of adults are using mobile devices and apps every day, businesses need to shift their focus to how their app performs with these audiences. Here are some tips from on how to create a user-centric app.

  1. Think about what your users need right now, instead of focusing on what you want to create in the future. Having frequent users will allow you to eventually expand on what you do with your mobile app, but without focusing on the audiences’ needs, you will lose out on people who stop using or never start using your app.
  2. Remember that your audience is made up of real people, not just a demographic. They all have unique uses and wants while using your app, so try to appeal to as many people as possible while still making each experience with your mobile app personal.
  3. Find out when people are using your app, and how much time they’re spending on it. Once you know this, you can create realistic expectations for yourself about the app’s usability and productivity. For example, if your mobile app is used by businesses, expect it to have the most use during the work week and work hours. You shouldn’t expect it to be as popular after 5PM or during weekends.
  4. Get feedback from your users! You can continue to improve your mobile app even after its unveiling, but make sure you’re listening to the responses from the current users. They’ll be able to tell you what features they like, so you can continue those, and what features they don’t, so you can improve them.

 

Be sure to keep your app users engaged.  According to an article by James Tiongson last year, “Thirty-eight percent of those surveyed said they’re likely to download an app when it’s required to complete a purchase. Once they’ve completed that purchase, however, half will uninstall that just-downloaded app and move on.” Be sure that engagement is in your plan.

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If you’re thinking about leaning towards a mobile optimized website instead of an app, check back soon for our post about that topic!