While Thanksgiving is the most well known holiday in November, over the past few years the weekend after is becoming increasingly popular. Black Friday, Small Business Saturday and Cyber Monday are each their own holiday, but together they mark the official start of the holiday spending season. We want to make sure your business has the most successful weekend you can, so we’re here to give you some tips. We hope they help.
- Update your hours: Whether you’re opening early, closing late, or both, make sure to let your customers know that your hours are different from a normal Friday. You should update online as well as in the store.
- Make sure you start the sales on Friday: Other stores open on Thanksgiving Night (which is a little too early, in my opinion) and therefore people will have the chance to go to those stores on Thursday night and go to your store on Friday.
- Offer as much customer service as possible: customer service is an important part of the sale, almost as important as lower prices. Make sure your customers feel valued and they’re more likely to enjoy your store and come back another time.
- Get out and about: Post flyers near your business, stand outside of other stores to hand out coupons, and place an ad in your local newspaper or TV station. Although many of us get our information online, there are still some people you’ll reach by doing things the old-fashioned way.
Small Business Saturday:
- Advertise on social media: People won’t know you’re having deals unless you let them know. Use your social media sites to market the sales in the days leading up to the start of Small Business Saturday.
- Decorate your store: Put up the Small Business Saturday window decal and create personalized signs to put up in your store. These will attract people who are just walking by your business, and hopefully get them to come in.
- Offer special deals: Give priority to items that bigger business might not have. That way, customers know that they are truly getting a small business experience that they would have missed out if they had not come to your store.
- Update your website: You should be advertising your sale at the top of the page, as well as linking customers to a separate sale page. That way, if they would like, they can choose to look only at items that are on sale. And while you’re at it, you should ensure your website is mobile-friendly. There are lots of consumers who shop online using a phone or tablet.
- Include a deal for your current clients: Whether it’s free shipping or a coupon code, reward your loyal customers by giving them a little more incentive to shop with you on Cyber Monday.
- Have support available: Hopefully this won’t be an issue, but you could be in big trouble if your site crashes or if customers are having issues. Have your tech support and customer support person or team available and able to deal with any problems that may arise.