Some people enjoyed the close game between the Patriots and the Eagles.

Some people tuned in for Justin Timberlake’s second time performing the Halftime Show.

At H2H Consulting, we were most excited for Super Bowl 52 because of the commercials.

Prices for airtime continue to grow. According to CNBC, 30-second ad cost over 5 million dollars, which means that each second of an advertisement cost around 170,000 dollars. With companies spending this much money, ads have to be at the top of their game.

So let’s take a look at what we consider some of best Super Bowl 52 ads, and why they made our Top 5 List.

  • Tide’s ‘It’s a Tide Ad’: One of the first ads to play, Tide made sure no one would forget them. This ad specifically, the first of their ads, playfully mocked the traditional Super Bowl Ads, which got many laughs. Additionally, you never knew when a Tide ad would play, which means you were always thinking about them.
  • Coke’s ‘The Wonder of Us’: This ad celebrates the uniqueness of everyone by showing that everyone enjoys coke in a different way. Not only is the message uplifting, but the ad’s color scheme is upbeat and ties into Coke’s main three colors, red, black, and green.
  • Tourism Australia’s ‘Dundee Super Bowl Trailer (2018)’: This ad was the culmination of weeks’ of teaser ads. I swear I couldn’t turn on my TV without seeing one of their ads. They all added up to an ad that no one expected. The appearances from Chris Hemsworth and Danny McBride helped to make it an ad that we’ll remember.
  • Toyota’s ‘One Team’: This ad, while showing diversity, also reminds people why (most) viewers are watching TV tonight. Not only does the ad represent diversity, but also acceptance, humor, and joy at watching your team win. A feel good ad with a memorable plot.
  • Stella Artois’s ‘Help End the Water Crisis’: This ad stands out to us specifically because of the Flint Water Crisis. While this ad targets countries farther away instead of issues closer to home, this ad still makes our top list. The fact that they spent their advertising dollars to promote and help donate to a good cause puts a smile on our faces. (If you want to donate, click here.)

While these ads resonated with our team at H2H Consulting, they may not have resonated with you, and that’s okay. It’s important to remember who the target demographic is for each ad; if the ad doesn’t speak to you, it probably wasn’t for you. (Kendra’s 92-year-old grandpa asked her what the Dorito’s and Mountain Dew ‘Fire and Ice‘ commercial was about. She explained it wasn’t for him, so it really didn’t matter.)

When you are creating an advertisement for your company or product, it must stay true to your brand and who you are. The more it conveys your brand’s spirit, the more it will resonate with your target audience. While we enjoyed the ads above, the true test is whether or not they achieve the goals the companies created them for.

If you’re looking to make your own advertisements more memorable, you can contact Kendra Corman at for help.