Yes, you read that correctly.
In a 2017 report from Shareaholic, they found that search engines generated more traffic to websites than social networks last year.
Shareaholic also reported that search engines made a major comeback last year with 34.8% of website visits while social media platforms only accrued 25.6% of total website visits.
Can you guess which search engine had the highest share of visits by the end of 2017?
If you guessed Google, you’re right.
Google had 36.82% of shares by the second half of 2017 according to Shareaholic’s report.
What This Means for You
What can you take from this?
Don’t count out search engines such as Google, Bing, and Yahoo. Also, don’t just focus solely on using social media platforms to generate more traffic to your company and website.
Search engines receive millions to billions of search requests from people who are looking for relevant content, products, and services. If you don’t take advantage of Search Engine Optimization (SEO), it may be difficult for people to find your company and content online.
SEO can help people to come across your website depending on the keywords they’re searching for. This effective marketing tool will help position your company in search engine pages, which will drive more traffic to your site.
Do you know the feeling of looking up a specific keyword, phrase, or question and then finding a website or company that has exactly what you are looking for?
This is what you want other people to be able do with your content and your site.
Remember, not everyone uses social media or the specific platforms that you use to post your content. This means that there are people who can’t find your company because they don’t know you exist.
If all your content is on social media and not accessible by Google and other search engines, people will not see that you have meaningful content to offer them.
The last thing you want is for people to be driven towards your competitors because your competitors have taken advantage of search engines and SEO and you haven’t.
If you’re interested in using SEO for your company, or if you have any questions, feel free to contact us and we’ll be glad to help.