Almost everyone I speak to tells me they want to be on social media and want to increase the emails they are sending or the list they are sending to.
Here is my question for you: Do you want to get more emails?
Most everyone I ask that question to says “No.”
Now, I am not saying that you should stop sending emails. It is a great tool and it works when used appropriately. In fact, you can sign up for our emails by clicking here. You should also be on social media sites and posting content that is relevant to your followers. Relevant is the key word in that sentence.
In addition to that, you should consider direct mail. Now, it isn’t right for everyone, but it definitely isn’t passé.
Don’t believe me that it works? The American Marketing Association did a study in 2014 and they found
“…more than half (60%) of U.S. consumers report an emotional boost from receiving direct mail, noting they “enjoy checking the mail box for postal mail.” According to Epsilon Targeting’s 2011 Channel Preference Study, direct mail continues to serve as the channel of choice and most trusted for receipt of marketing information in many categories including financial services information (36%).”
Overall. when you think about it, it is a lot easier to hit the delete button on an email to get rid of a message, but direct mail you need to actually throw away after looking at it.
Now, direct mail will work best when it is personal, targeted and integrated into your entire marketing plan so get creative.
Here are some things to think about:
- Drive traffic online to a special landing page
- Request people to sign up for your emails
- Send a personalized letter
- Try a test, if you still aren’t a believer
Direct mail is a great way to retain customers and clients and remind them that you exist and have solutions for their problems.
If you are interested in discussing how and if direct mail can help you, don’t hesitate to contact us and we will get back to you within 24 hours to have a discussion. You can fill out our contact form here. Also, be on the lookout for more blog posts about direct mail in the future.