In our latest post, we discussed user-centric apps and how they were important to keeping your consumers. However, an even better and sometimes more successful route is to focus on mobile optimized websites.
These perform better because there is no additional work required, like downloading an app and you have less expectations that your clients and customers will be frequently using your site. Your viewers can access your website when they please and it doesn’t take up any extra space on their mobile device. However, just like with apps, you want to make sure your website is easy for people to use.
It’s vital that your website is mobile friendly, especially since April of 2015 when Google started to penalize sites that were not. If you want to make sure your site is mobile friendly, click here.
Mobile optimization focuses on your website’s design, page structure, and the speed that your page loads. Now let’s take a closer look at these aspects. For this example, let’s say your business is a clothing boutique.
On your website, you will want to make sure the design is well organized and easy to understand. The design of the page will want to reflect what your store sells. If you specialize in maternity and infant-ware, your website should not be all black and have skulls, because that (most likely) does not accurately represent your brand. You will want to have a website that shows a more parental angle.
If you are not correctly portraying your company online, you’re going to lose out on business because consumers will not connect you to your website.
Your website will also need to have different spots where you can focus on different aspects of your company. You might want to have a separate page on your site that lists your location, hours of operation, and phone number so people can easily get a hold of your store. A neat feature to add is a button that will call you from their phone. You might also want to have a page dedicated to clothes for soon-to-be moms and a page for children’s clothes. This will help your viewer navigate around the site and find what they need to easily.
One way to organize these is through a dropdown menu. By clicking on the menu (which the blue arrow is pointing at), you’re able to access the other pages we have on our website (which are shown on the left of that screen.
If the viewer cannot find what information they were looking for, whether it be a price of an item or your email, because your site is disorganized they will leave your page and look for another site.
Finally, you’ll want your website to load quickly. People have an attention span of 7 seconds, which means we are very impatient and want the information as fast as we can get it. People will not stay on your website if the text or the pictures will not load. (On average, people wait between 6-10 seconds before they leave your page, according to Kissmetrics).
Consumers are looking for the same load rate they would get on a desktop or laptop, and for that reason speed might be the most important to consider when optimizing your website for mobile devices. If the page won’t load, you won’t be getting any business, no matter how nice your site looks when it does load.
Some other tips for a mobile compatible website include:
- Avoiding plugins or popups
- Make sure your images and text appear, and are a contrasting color from the background. You don’t want them to blend with the screen behind them
- Use large fonts, that way people do not have to squint to see what you’ve wrote
- Moz.com pointed out that you should design your site so that it is compatible on many different mobile devices