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OUR MARKETING BLOG

New changes are coming to the United States Postal Service and your business needs to know about them. These changes go into affect on January 22nd and will impact both market dominant and competitive products. Prices are being increased for most packages and services that USPS offers. Take a look a ...
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Now that the 2016 holiday season is officially at an end, it’s time to review the most important part of the season. No we’re not talking about Santa Claus, we’re talking about the holiday ads. The reason that advertisements are more prevalent now than any time of year is for two reasons:Every ...
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At H2H Consulting, we have partnered with Constant Contact to enhance our clients’ email marketing efforts. This month they are prepare for the new year. Content can be challenging to develop, so Constant Contact has provided us with an infographic all about different topics you can use to spark ...
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As 2017 approaches, it’s time to sit down and review your goals from 2016 and to create new ones for 2017. According to Psych Central, part of reason people like to make new goals at the New Year is because people are “excited and energized” to make changes in their life. Now that we know a li ...
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How should you balance between writing for SEO and writing for your real life audience? Both are important, and knowing how to maintain a good balance between the two is essential for bringing new and retaining existing readers on your site or blog.Your SEO (Search Engine Optimization) is how well p ...
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At H2H Consulting, we have partnered with Constant Contact to enhance our clients’ email marketing efforts. This month they are prepare for the holiday season and look back at 2016 as a whole. Content can be challenging to develop, so Constant Contact has provided us with an infographic all about ...
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While Thanksgiving is the most well known holiday in November, over the past few years the weekend after is becoming increasingly popular. Black Friday, Small Business Saturday and Cyber Monday are each their own holiday, but together they mark the official start of the holiday spending season. We w ...
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The Marketing ClutterIn today’s business world it can be hard to “stand” out from direct competition or substitutes available within the market. Consumers are bombarded by marketing messages and advertisements everyday. Marketing messages and ads are available everywhere we look and on ...
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Many people are familiar with the traditional marketing mix, called the “Four Ps of Marketing”, which is comprised of Product, Price, Promotion, and Place. For a refresher of what the Four Ps are you can read about them here. Businesses must create an ideal balance and attractive mix of the 4Ps ...
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At H2H Consulting, we have partnered with Constant Contact to enhance our clients’ email marketing efforts. This month they are continuing preparations for Thanksgiving and the holiday season. Content can be challenging to develop, so Constant Contact has provided us with an infographic all abou ...
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