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OUR MARKETING BLOG

We tell our clients all the time that you can be different from your business on social media. This post highlights some dos and don’ts regarding your corporate page, but there are also things to keep in mind regarding your personal page too that we have noted.While social media is a way to repres ...
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Would you click the link above? Why is that phrase the title of this post?  Well it’s because today we’re going to talk about your Call to Action (CTA) and why it’s important that you have one.A Call to Action prompts the reader to do something after reading or viewing your ad, blog, commerci ...
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When some people blog, they believe that the word count needs to be short, sweet, and 200 words maximum. However, shorter isn’t always sweeter.While shorter posts can be useful if you need to post something quickly, such as breaking news, or if you post frequently enough, such as one marketing ti ...
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Esther Seawell is a summer intern for H2H Consulting. She started working in May. Her goal while she’s here is to learn how to advertise businesses and clients on various social media platforms, and how to better reach different demographics. She is excited to be working with and learning from K ...
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If you’re looking for a dentist, mechanic, restaurant, or consultant where do you turn? Some turn to family or friends for a recommendation or look online at a company’s website, but the third most trusted form of advertising is online reviews.According to Local Consumer Review Survey done by Br ...
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Marketing and Holiday Planning for June
At H2H Consulting, we have partnered with Constant Contact to enhance our clients' email marketing efforts. Content can be challenging to develop so Constant Contact has provided us with an infographic all about different topics you can use to spark your next email campaign idea. Between National E ...
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Social media is a big hit these days. While many people use it to post cute pictures of their kids or share that funny YouTube video, as a business owner you can use social media to hear what your customers are saying about you. And you can take that popular YouTube video and use it as a marketing t ...
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I spend a lot of time speaking with business owners and marketing professionals about their marketing. Most of the time when I speak with them they have tactics in mind for whatever it is they are trying to achieve.Some people like email, others blog posts and some press releases.Don’t start out w ...
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I have spent a lot of time in meetings the last week and several of these meetings focused around the positioning of the brand or company I was working with. One of the topics that came up was the need for a tagline that reflects their brand promise.As we discussed these items, we were forced to ref ...
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So many business owners are everything in their business. You are the CEO, CFO, CMO, CIO, and CBW (Chief Bottle Washer). As we covered in our last blog post, you can find time to do activities that market your business and we provided a list of 8 to do in 45 minutes or less. If you haven’t had a c ...
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