When some people blog, they believe that the word count needs to be short, sweet, and 200 words maximum. However, shorter isn’t always sweeter.
While shorter posts can be useful if you need to post something quickly, such as breaking news, or if you post frequently enough, such as one marketing tip every day, short blogs aren’t the right fit for every blogger. You should also remember that number of words shouldn’t be your main concern when writing a blog post.
The most important thing to focus on when you’re writing a blog post is the content. You need to get your message across accurately and in a way that reader can understand, which might take both more time for you to write and for them to read. Don’t skip out on facts just to make a shorter blog post.
Prioritize good content. Make sure that the most exciting or most influential pieces of your post are near the top. That way you grab people’s attention and get them interested in reading the rest of your post. If what you’re saying is entertaining, relevant, and well-written, it won’t matter that it’s 700, 1,000 or even 1,500 words.
In fact, a study by SerpIQ found that longer blog posts tend to gather more responses, across different social platforms. With more content, there are more words to index, such as headlines, tags, page titles, etc. And the more times your post is indexed, the more it will show up, and the better it will perform, in search results.
Because posts with higher word counts are indexed more, they also have a higher SEO, or search engine optimization. SEO helps to determine how relevant your content is to readers and where it will appear on a search page. With more content, you’re appealing to more demographics, and the better your post should do on these sites.
Some search engines, like Google, recommend your posts have at least 300 words. (Here is where I reached 300 words. I know you are dying to learn more, so I will write on.) According to Hobo internet marketing, Google has found that some blogs with lower word count are also of lower quality, not all but some; therefore, they do not rank low quality pages when posts with the same topic and higher word count and better content exist.
Some people believe that long posts will not be read due to the fact that readers have to continuously scroll down. However, the Pew Research Center has said that is not true and that readers spend more time on longer articles while getting the same number of visitors.
The length of the post should also depend, although only slightly, on what you are hoping to accomplish. Do you want social media shares? Do you want replies to what you are saying? TheWritePractice found that shorter posts are better at receiving comments, while longer posts are known for their share-ability on social media. For a full list: click here.
So next time you’re looking to write a blog post, take some time and develop some good content and just write. Now that you know longer posts tend to perform better, there’s nothing stopping you from typing until your fingers hurt. Happy blogging!