With 69% of Americans using social media today, it is imperative that your business is utilizing the social media platforms where your customers are. While most companies are already on Facebook, Twitter, and LinkedIn, there are other channels gaining popularity, such as Instagram.

Instagram serves as a picture and video-centric app, where users can post on their profile, and record Instagram stories and live videos. Before Instagram for Business, users wanting to learn more about a company had to leave the app and search for the company’s website or other social media sites.

In May 2016, Instagram launched its business model called Instagram for Business. With this model, users can find a business’ information, such as website and address, directly on their Instagram page. At the top of the page, there’s a contact tab with the option to either call or email the business.
In addition to being more customer-friendly, Instagram for Business provides feedback for businesses, similar to what you can find on Facebook and LinkedIn. Instagram collects analytics such as the demographics of users who follow you, when the best time and day to post is, and what posts perform best according to likes and shares. Here are some of the insights you can get from your account.

 

Overall Analytics:

  • Impressions: Number of times your ads were promoted on screen
  • Reach: Number of accounts that viewed your posts and stories
  • Clicks from your bio to your website
  • Number of users who visited your profile

 

Posts:

  • Likes and comments on posts
  • Saves of your post from accounts
  • Impressions and Reach
  • Number of views on your videos

 

Instagram Stories:

  • Impressions and Reach
  • Number of times someone taps to the next story or taps back on a story
  • Amount of replies to your story
  • Times someone skips your story to view another account’s
  • Number of times someone leaves your story

 

Businesses also have the option to advertise in the app. These ads consist of a photo or video, (already posted from your account) with a “Learn More” button at the bottom of the picture. “Learn More” connects Instagram users to your business’ website or other social media account. “Learn More” also allows those in your target demographics to find out more about your business.

 

To promote your posts, follow these steps.

  1. Select the picture or video you’d like to promote by tapping the promote option at the bottom of the post.
  2. Fill out the information for promotion, such as target demographics, amount you’re going to spend, and duration for the ad to run.
  3. Tap “next” and then tap “promote” to finish the promotion.

 

Interested in creating your own Instagram for Business account? You can follow the instructions below to switch into Business Mode.

  1. Click on the gear button next to Edit Profile. 
  2. Make sure your account is public.
  3. Tap “Switch to Business Profile” and select the Facebook page you want to connect your Instagram for Business account to. (You have to be an Admin for that Facebook page in order to connect the two).
  4. Review your business contact information and click done when you’re finished.

 

Still have questions? Contact us and be sure to check back with us on our blog and social media sites and subscribe to our newsletter for more marketing and advertising tips.