Do you have a welcome email set up for your company? If not, it is not too late to create one.
According to a survey conducted by MarketingSherpa, 50% of the emails organizations sent were welcome emails. The second highest percentage of emails sent were thank you notes or letters.
Welcome emails are a way of acknowledging and welcoming new subscribers who sign up for your emails. Hence the name “welcome emails.”
In case you are not sure how to start a welcome email, or if you are unsure if your welcome email meets the top recommendations and tips, here is some helpful information to get you started:
Why Welcome Emails Are Important
Welcome emails show new subscribers your content and what you have to offer them product or service wise. You are basically welcoming them to your company via email and showing them what they can expect from you.
These emails are vital to making a good first impression with your new contact. Without a welcome email, people have nothing to base their view or initial impression of your business on.
Simply telling them thank you for signing up and welcoming them shows you value and appreciate them. This gratitude or lack of gratitude will affect the way people see your brand.
It is recommended that you send welcome emails immediately after someone signs up because this will increase the chances of retaining them. People will easily forget about your company and the fact they signed up for emails if you do not acknowledge them right away.
Worried about how to consistently send your welcome email right away? Email automation services such as Constant Contact will help you to set up a welcome email that can be sent to new contacts automatically.
When reviewing your welcome email, keep these tips in mind:
• When adding valuable content, be sure not to put too much content in the email. You need just enough to provide understanding of your business while also drawing their interest.
• Provide a unique offer to your new contact(s). This can be as simple as a discount or coupon to a service or product you offer.
• Give details of how your new subscriber can get started with your company. If this does not make sense, think of this: How can you introduce this contact to the most notable features, benefits or services your company offers? This will differ depending on the type of company you have. For example, a retail store might provide links or buttons of how new contacts can receive regular store discounts. An animal clinic might provide information about how you can get started with the different pet grooming plans they might offer.
• If you want to target your welcome emails to specific demographics, you can create separate groups to send your emails to.
• Keep the welcome email personal to the new contact when possible. You can achieve this by mentioning their name in the email like this: Hi Chris, thank you for signing up for our email…
• Get creative with the subject line. The subject should be relevant to the email’s content and engage the subscriber. Some people may not want to read an email with a boring subject line.
• Don’t forget to thank your new subscriber(s) somewhere in the email. A little bit of gratitude may go a long way.
• Let your new contacts know when and how often they should expect to receive emails from you. This will help them to remember to look out for your emails.
• Ask the new contacts to add you to their contacts list so your emails will not be sent to their spam or junk folder.
• Provide links and icons to your company social media pages so the contacts can stay connected with you beyond email.
At H2H Consulting, we know this information will help you to create successful welcome emails. If you are interested in using welcome emails and would like help getting started, contact us today.