Have you ever wanted to call someone after emailing with them? Have you searched and searched for their contact info?

We have searched our Outlook for a few people and there isn’t a phone number to be found. Why? They don’t have a good email signature with any information to reach them.

If we, as a partner, have problems finding how to reach our clients how do your clients feel? What business or connections could you be missing out on?

Think about your email signature as a marketing tool for you and your business. The better your signature, the better you present yourself and your company to those receiving your emails.

A business email signature should be professional. While there are many things to include, there are two that should always be featured. Every signature needs to include your name and phone number. Additional information can include your position, the company you work for, and any additional contact information.

If you’re looking to drive more attention to your business’ social media sites, it’s smart to include those (with links!) in your signature. Another way to do that is by adding a social media tab below your

signature. Make sure to include all social media platforms you use (Pinterest, Google+, Instagram, etc).

Your name should be slightly different from the other information. Whether that is a different font or size, it is important to distinguish your name. This is because you could be interacting with people from the same company, who sometimes must have the same signature. By emphasizing your name, the reader remembers who they are communicating with.

Below are two different examples of signatures to help inspire you.

  • Leslie Knope

Deputy Director, Parks and Recreation Pawnee

Office: 800-555-9876

Cell: 800-555-0123

  • Dwight K. Schrute

Salesman, Dunder Mifflin Paper Company

800-555-7654 | dundermifflin.com

These are some great to do’s but what about those pesky things you shouldn’t do in email signatures?

  • Don’t use multiple colors. 1 or 2 colors is fine, but different colors for every word or line isn’t professional. Additionally, pick colors that represent your brand. Don’t pick colors that are too out there (neon pink) or won’t show up well (light yellow).
  • Don’t use ridiculous fonts. There’s no shortage of fonts to choose from, but you should stay away from wingdings, comic sans, and ones that do not have enough space between letters. Keep in mind that if your email recipient doesn’t have the font you use it will be replaced with whatever their default is so keep it simple.
  • Think about any quotes or images you put in your signature block. Images make your email files larger so you want to be careful and palm trees aren’t always a good representation of the brand. If you do choose to include a photo, make sure that it is of you or your company’s logo.

The importance of having an email signature is that it leaves a lasting impression on clients and potential clients alike. If you need help with an email signature, feel free to reach out anytime.