This blog is Part III in our series on dissecting an email. As we stated in Part I: Subject Lines, we’ve found that optimizing emails for performance is a little mystifying for some people. So, Part III focuses on the body.

There are a few tips and best practices we have on how to have a well-written body.

Be polite in your email and treat it like a letter. Unlike text messaging, you probably have a more formal relationship with the person you are emailing. Because of this, you should start off with a personalized to line like “Dear Mike,” or “Dear Mr. Doe” or some other introductory line. In addition, you should end your email politely, as well. That includes “Thank you in advance”, “I look forward to hearing from you”, or any other This blog is Part III in our series on dissecting an email. As we stated in Part I: closing statement.

Clarity and quickness is key. While the body is definitely not as short as the subject line or preheader, no one wants to read an extremely lengthy email (unless all of it is relevant). Make sure to get to your point quickly, but also make sure you are being articulate. It is better to be a little clearer and lengthier than confusing and shorter.

What’s a good rule of thumb? No more than 20 lines of text. After that, people aren’t reading your email.

Make sure you are organized in your thoughts. This can include any dates for future meetings, contact information, locations or addresses, etc. Clarify anything you think could be confusing, and make sure that your recipient doesn’t have any questions either.

Double check your email before you hit send. Few things are more annoying than a second email because the first one didn’t get everything right. Double check your spelling and grammar, and make sure that you include any attachments your recipient might need.

Hopefully this post has given you tips on how better write the body of your email. Check back soon for our next post in the series, best practices with images.