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As companies grow and their products reach the maturity stage it becomes a natural process for them to introduce new products or services. One of the most common ways companies expand and diversify their portfolio is through brand extensions.What’s a Brand Extension?A brand extension is whe ...
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For H2H Consulting’s next Blog Series, we’re going to dissect an email, step by step. We’ve found that not everyone knows how to construct an email for performance. The first thing we’re going to talk about is the subject line.The subject line of email is, according to the English Cambridge ...
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What does it take to create an email campaign that is both effective at reaching and engaging your audience? You can boost the success of your email campaigns by using email segmentation.What’s Marketing Segmentation?Segmentation, in marketing terminology, is a way of dividing a market of p ...
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Not sure what to get your significant other, family, or friends this Valentine’s Day? H2H has you covered with some great suggestions. A trend and industry that has grown is the subscription box industry. Perhaps you can spread the love this Valentine’s Day with a thoughtful subscription box to ...
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New changes are coming to the United States Postal Service and your business needs to know about them. These changes go into affect on January 22nd and will impact both market dominant and competitive products. Prices are being increased for most packages and services that USPS offers. Take a look a ...
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As 2017 approaches, it’s time to sit down and review your goals from 2016 and to create new ones for 2017. According to Psych Central, part of reason people like to make new goals at the New Year is because people are “excited and energized” to make changes in their life. Now that we know a li ...
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While Thanksgiving is the most well known holiday in November, over the past few years the weekend after is becoming increasingly popular. Black Friday, Small Business Saturday and Cyber Monday are each their own holiday, but together they mark the official start of the holiday spending season. We w ...
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Whether you love networking or absolutely hate it, you’ll need to network to survive in the professional world today. San Jose Statue University’s School of Information defines networking as “an information exchange between you and another person. It involves establishing relationships with pe ...
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If your company is like ours, email marketing is a big part of your marketing plan. Email marketing is one of the most effective ways to keep your current clients informed, stay top of mind and turn prospects into clients.But that’s if you’re utilizing email marketing correctly. Believe it or no ...
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Marketing your business is a huge undertaking. Whether it is a one person operation or a 20 person marketing team, there doesn’t seem to be enough hours in the day to get it all done. Sometimes we need easier ways to share content with each other and with our clients.So how do you make things easi ...
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