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It’s no secret that both smartphone and tablet use is on the rise in the United States. According to a study by the Pew Research Center, almost 77% of Americans use a smartphone and 51% own a tablet. With these numbers increasing, it’s changing the way businesses have to market to their audience ...
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Are you a B2B or a B2C?For starters, what do these two acronyms mean? B2B is business-to-business, which is a model that focuses on selling products and services to other companies whereas B2C, or business-to-consumer, is the type of commerce transaction in which businesses sell products or services ...
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At H2H Consulting, we have partnered with Constant Contact to enhance our clients’ email marketing efforts.Recently they unveiled new features on their site. For our clients that use Constant Contact, or for those interested in partnering with them, here’s what you need to know.With the Consta ...
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If you market to businesses rather than consumers you are considered to be a B2B marketer rather than a B2C marketer. While we believe, at H2H, that we are marketing to humans no matter if they are representing a business or themselves, here are seven tips to help you get started with business-to-bu ...
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Could you imagine what it would be like if everyone could maintain their own records or transactions without having to rely on an intermediary such as a bank?The latest updates in technology can leave room for that to happen, and blockchain may be the way to achieve this.Harvard Business Review is n ...
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As companies grow and their products reach the maturity stage it becomes a natural process for them to introduce new products or services. One of the most common ways companies expand and diversify their portfolio is through brand extensions.What’s a Brand Extension?A brand extension is whe ...
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For H2H Consulting’s next Blog Series, we’re going to dissect an email, step by step. We’ve found that not everyone knows how to construct an email for performance. The first thing we’re going to talk about is the subject line.The subject line of email is, according to the English Cambridge ...
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What does it take to create an email campaign that is both effective at reaching and engaging your audience? You can boost the success of your email campaigns by using email segmentation.What’s Marketing Segmentation?Segmentation, in marketing terminology, is a way of dividing a market of p ...
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Not sure what to get your significant other, family, or friends this Valentine’s Day? H2H has you covered with some great suggestions. A trend and industry that has grown is the subscription box industry. Perhaps you can spread the love this Valentine’s Day with a thoughtful subscription box to ...
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New changes are coming to the United States Postal Service and your business needs to know about them. These changes go into affect on January 22nd and will impact both market dominant and competitive products. Prices are being increased for most packages and services that USPS offers. Take a look a ...
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