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If you market to businesses rather than consumers you are considered to be a B2B marketer rather than a B2C marketer. While we believe, at H2H, that we are marketing to humans no matter if they are representing a business or themselves, here are seven tips to help you get started with business-to-bu ...
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Could you imagine what it would be like if everyone could maintain their own records or transactions without having to rely on an intermediary such as a bank?The latest updates in technology can leave room for that to happen, and blockchain may be the way to achieve this.Harvard Business Review is n ...
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As companies grow and their products reach the maturity stage it becomes a natural process for them to introduce new products or services. One of the most common ways companies expand and diversify their portfolio is through brand extensions.What’s a Brand Extension?A brand extension is whe ...
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For H2H Consulting’s next Blog Series, we’re going to dissect an email, step by step. We’ve found that not everyone knows how to construct an email for performance. The first thing we’re going to talk about is the subject line.The subject line of email is, according to the English Cambridge ...
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What does it take to create an email campaign that is both effective at reaching and engaging your audience? You can boost the success of your email campaigns by using email segmentation.What’s Marketing Segmentation?Segmentation, in marketing terminology, is a way of dividing a market of p ...
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Not sure what to get your significant other, family, or friends this Valentine’s Day? H2H has you covered with some great suggestions. A trend and industry that has grown is the subscription box industry. Perhaps you can spread the love this Valentine’s Day with a thoughtful subscription box to ...
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New changes are coming to the United States Postal Service and your business needs to know about them. These changes go into affect on January 22nd and will impact both market dominant and competitive products. Prices are being increased for most packages and services that USPS offers. Take a look a ...
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As 2017 approaches, it’s time to sit down and review your goals from 2016 and to create new ones for 2017. According to Psych Central, part of reason people like to make new goals at the New Year is because people are “excited and energized” to make changes in their life. Now that we know a li ...
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While Thanksgiving is the most well known holiday in November, over the past few years the weekend after is becoming increasingly popular. Black Friday, Small Business Saturday and Cyber Monday are each their own holiday, but together they mark the official start of the holiday spending season. We w ...
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Whether you love networking or absolutely hate it, you’ll need to network to survive in the professional world today. San Jose Statue University’s School of Information defines networking as “an information exchange between you and another person. It involves establishing relationships with pe ...
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