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How to Use Quotation Marks

September 15, 2017
Emailing, Marketing, Posting Online, Social Media, Tips Tools Tricks
What is the proper way to use quotation marks? This may sound like a silly question, but it is one that needs to be addressed.Before you send your next email, newsletter, or upload a blog post, be sure you are following these quotation rules:Always place semicolons (;), colons (:), and dashes (–) ...
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New Image Sizes for Social Media

September 12, 2017
Posting Online, Social Media
With social media constantly expanding, we think it’s important to keep you in the loop about any new changes. This includes new image and newsfeed sizes on Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.Facebook:Cover photos are now 820x312 pixelsApp thumbnails are 114x74 ...
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7 Tips for B2B Content Marketing

July 12, 2017
Marketing, Posting Online, Social Media, Tips Tools Tricks
If you market to businesses rather than consumers you are considered to be a B2B marketer rather than a B2C marketer. While we believe, at H2H, that we are marketing to humans no matter if they are representing a business or themselves, here are seven tips to help you get started with business-to-bu ...
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Top Mistakes Made in Social Media

October 19, 2016
Marketing, Social Media
Social media has quickly become a major channel to target, connect, and speak directly to your target audience. The medium of social media will continue to grow in importance and influence, especially as new social media platforms and apps are created. To grasp the scope of the incredible growth soc ...
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Dos and Don’ts of LinkedIn

October 18, 2016
Posting Online, Social Media
In our last blog post, we talked about how influential LinkedIn is. You know it’s important for you and your business to have your own profile, but do you know what you should or should not be doing with your LinkedIn account?Do’s:1) Everyone knows it should be professional, but does that exactl ...
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The Power of LinkedIn

October 13, 2016
Posting Online, Social Media
Back in the day, we had job postings in newspapers and made dozens of phone calls to various companies. Today we have LinkedIn, which has become one of the most powerful websites for both individuals and companies to look for the next step in their careers, fill open positions, and expand their netw ...
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Hashtag changes
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New Changes Coming to Twitter

September 13, 2016
Posting Online, Social Media
140 characters really isn’t that many. If I were to stop this blog post once I hit that magic number I would have to stop writing right now.For those of you that use Twitter, either for your business or for yourself, you know how quickly you use up those 140 characters. Luckily, there are some cha ...
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Arby’s Ingenious Social Media

September 9, 2016
Marketing, Social Media
The Rise of Social MediaSocial media is still one of the fastest growing platforms to reach and connect with your audience. According to Smart Insights social media research in 2016, there are over 2.3 billion active social media users globally with a growth rate of 10% (or 219 million users ...
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Understanding Facebook Advertising

July 8, 2016
Advertising, Social Media
Have you ever wondered how those ads show up on the right side of your Facebook dashboard and in between your friends’ statuses? Well, you can thank Facebook Advertising for them.Facebook advertising is a way for you to create your own personalized advertisement (but if you don’t know how to cre ...
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Reminders for the Fourth

June 30, 2016
Posting Online, Social Media
With the Fourth of July coming up, it’s important to modify your work hours. Make sure that your customers know when you will be in the office, and when you will be out of the office. You can use this website to check how your company is listed on other sites, and to double check that all your inf ...
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