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What is the proper way to use quotation marks? This may sound like a silly question, but it is one that needs to be addressed.Before you send your next email, newsletter, or upload a blog post, be sure you are following these quotation rules:Always place semicolons (;), colons (:), and dashes (–) ...
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Do you have a welcome email set up for your company? If not, it is not too late to create one.According to a survey conducted by MarketingSherpa, 50% of the emails organizations sent were welcome emails. The second highest percentage of emails sent were thank you notes or letters.Welcome emails are ...
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Have you ever wanted to call someone after emailing with them? Have you searched and searched for their contact info?We have searched our Outlook for a few people and there isn’t a phone number to be found. Why? They don’t have a good email signature with any information to reach them.If we, as ...
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This blog is Part VII and the final part in our series on dissecting an email. As we stated in Part I: Subject Lines, we’ve found that optimizing emails for performance is a little mystifying for some people. For this post, we are focusing on the email footer.There are two big things to know abou ...
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This blog is Part V in our series on dissecting an email. As we stated in Part I: Subject Lines, we’ve found that optimizing emails for performance is a little mystifying for some people. Here at H2H Consulting we think it’s smart to incorporate links into your emails, so this post focuses on l ...
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This blog is Part IV in our series on dissecting an email. As we stated in Part I: Subject Lines, we’ve found that optimizing emails for performance is a little mystifying for some people. Here at H2H Consulting we enjoy using images in our emails, so we thought we’d share our tips with you.Hav ...
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This blog is Part III in our series on dissecting an email. As we stated in Part I: Subject Lines, we’ve found that optimizing emails for performance is a little mystifying for some people. So, Part III focuses on the body.There are a few tips and best practices we have on how to have a well-writt ...
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This blog is Part II in our series on dissecting an email. As we stated in Part I: Subject Lines, we’ve found that not everyone knows all the pieces of a marketing email and how to optimize them for performance. So, Part II focuses on the preheader.The preheader, also known as a Johnson Box to som ...
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For H2H Consulting’s next Blog Series, we’re going to dissect an email, step by step. We’ve found that not everyone knows how to construct an email for performance. The first thing we’re going to talk about is the subject line.The subject line of email is, according to the English Cambridge ...
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What does it take to create an email campaign that is both effective at reaching and engaging your audience? You can boost the success of your email campaigns by using email segmentation.What’s Marketing Segmentation?Segmentation, in marketing terminology, is a way of dividing a market of p ...
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