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H2H Consulting » Advertising

What can demographics teach you about your clients and their media consumption habits? Actually, a lot.Recently, the Video Advertising Bureau (VAB) released a report about the affluent in America, described as those who are “time poor but cash rich.”Affluent Americans typically make between $100 ...
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Recently we were having a conversation with two clients.We asked them a series of questions:What are your business goals?What do you struggle with?What are your pain points around marketing?What roles do you perform at work and at home?What could we do to help you become better in your professional ...
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We have been hearing a lot of outrage on the Facebook and Cambridge Analytica news.There are some people and businesses considering leaving Facebook because they are upset at how their data was used and gathered.On a side note, if you are interested in knowing what they know about you, check out thi ...
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Recently, Marketing Profs put out an infographic with some tips for St. Patrick's Day themed email campaigns. This has inspired us to post our own tips for St. Patrick's Day. (We won't be offended if you check out their post as well. We do have different tips after all.)Because St. Patrick's Day, a ...
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Some people enjoyed the close game between the Patriots and the Eagles.Some people tuned in for Justin Timberlake’s second time performing the Halftime Show.At H2H Consulting, we were most excited for Superbowl 52 because of the commercials.Prices for airtime continue to grow. According to CNBC, 3 ...
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Do you want free eggs?I do.That's why I gave Kroger my phone number, mailing address, email, cell phone and probably more. In exchange, based on my buying habits, they send me coupons and sometimes I get free eggs.I have a friend, who is from France, and he doesn't care about free eggs. He prefers t ...
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At H2H Consulting, we have partnered with Constant Contact to enhance our clients’ email marketing efforts. Content can be challenging to develop, so Constant Contact has provided us with an infographic all about different topics you can use to spark your next email campaign idea. Between Complim ...
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With 69% of Americans using social media today, it is imperative that your business is utilizing the social media platforms where your customers are. While most companies are already on Facebook, Twitter, and LinkedIn, there are other channels gaining popularity, such as Instagram.Instagram serves a ...
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Starting in 2018, YouTube will be changing its traditional format. They will not be allowing any companies to air 30 seconds ads that users cannot skip. For those of you who do like watching ads, some YouTube ads will still be unskippable, such as 15-second and 20-second ads.YouTube says that this s ...
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While the Falcons-Patriots faceoff or the halftime show might be the most important part of Superbowl Sunday for some people, we at H2H Consulting were focusing on the commercials in between the game.With companies shelling out millions of dollars to be featured during this time frame, means that th ...
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