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H2H Consulting » Advertising

While the Falcons-Patriots faceoff or the halftime show might be the most important part of Superbowl Sunday for some people, we at H2H Consulting were focusing on the commercials in between the game.With companies shelling out millions of dollars to be featured during this time frame, means that th ...
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Now that the 2016 holiday season is officially at an end, it’s time to review the most important part of the season. No we’re not talking about Santa Claus, we’re talking about the holiday ads. The reason that advertisements are more prevalent now than any time of year is for two reasons:Every ...
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According to Entrepenur.com, the definition of direct mail is “A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.” But what does that really mean?Direct mail is a type of advertisement sent by companies through traditional mail. When using ...
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In our last blog post, we talked about Facebook Advertising (and if you haven’t read that post just click here). Today we’re going to talk specifically about the Facebook Advertising “Like Campaign”.The objective of a Like Campaign is to get people not connected with your business, but part ...
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Have you ever wondered how those ads show up on the right side of your Facebook dashboard and in between your friends’ statuses? Well, you can thank Facebook Advertising for them.Facebook advertising is a way for you to create your own personalized advertisement (but if you don’t know how to cre ...
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In our latest post, we discussed user-centric apps and how they were important to keeping your consumers. However, an even better and sometimes more successful route is to focus on mobile optimized websites.These perform better because there is no additional work required, like downloading an app an ...
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I’m sure you’ve all had an experience with an app on your smartphone or tablet and it is all messed up. I’m sure you felt either annoyed or upset that you couldn’t get the information or the product that you wanted.A mobile optimized website can be better than an app depending on how it work ...
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Would you click the link above? Why is that phrase the title of this post?  Well it’s because today we’re going to talk about your Call to Action (CTA) and why it’s important that you have one.A Call to Action prompts the reader to do something after reading or viewing your ad, blog, commerci ...
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If you’re looking for a dentist, mechanic, restaurant, or consultant where do you turn? Some turn to family or friends for a recommendation or look online at a company’s website, but the third most trusted form of advertising is online reviews.According to Local Consumer Review Survey done by Br ...
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