Why are you reading a blog post about resumes from a marketing firm?

Because this marketing firm knows a thing or two about building resumes.

Good resumes.

And why is that?

Because a resume is a marketing piece for you.

At H2H Consulting, we have an internship program, which means we talk about building resumes with our interns. A lot.

We’ve found that interns often just list the responsibilities they’ve had with us, but don’t always remember to quantify their results.

Marketing is measurable. Your resume should be too. If you don’t have metrics, whether in marketing or on your resume, you’re simply doing it wrong.

Here’s how to create the right kind of resume…

The Goal of a Resume

According to a report by The Ladders, the average resume is given a 6 second visual scan in which the recruiter decides where your resume goes… the recycling bin or the potential candidate pile.

How do you make sure you land in the potential candidate pile?

By creating a resume that makes it easy for the company to justify hiring you.

And how does a company justify hiring you? Through the data, metrics, and statistics on your resume.

Why should you Quantify your Achievements?

Quantifying with metrics such as percentages, dollar amounts (either earned, managed or saved), and time will help the recruiter see the results and value that you create and that you could contribute to their organization.

Metrics also give the impression that you are results oriented, which is what they most likely want in an employee, according to Resume Genius.

Most people simply list their job responsibilities and use action verbs but fail to use numbers to demonstrate their impact.

For example, saying that you created email campaigns doesn’t tell the recruiter if they were any good, what their open rates were, or how frequently you sent them out.

Sometimes it may seem hard to quantify specific jobs you did.

Some accomplishments may not seem measurable, but you would be surprised…

You can quantify almost anything… if you know how. Some examples of quantifying specific tasks include

  • The number of hours you saved the company,
  • Process improvements that you were responsible for, and
  • A number range of clients you worked with or employees you oversaw.

Three Do’s and Don’ts of Quantifying

Besides knowing how to quantify, there are some overall rules when you’re quantifying your resume.


  • Provide context for the numbers that you put on your resume. Show the before and after results. For example, the recruiter may not know that your original domain authority was 14, so a domain authority of 33 is a vast improvement.
  • Position your most impressive accomplishments to be seen first. By arranging them in an easy to read format, you increase the chances that they will be seen during the recruiter’s first glance of your resume.
  • Include symbols, such as percentage or dollar signs on your resume. These will help the numbers to stand out even more.


  • Don’t use language that is too technical. Write as though you were having a professional conversation with someone, and explain any industry specific language, within reason.
  • Don’t oversell yourself. We’ve seen articles where people will only put the highest number or percentage in their resume. We think that could land you in some sticky situations. Instead, it’s best to be completely honest and use multiple examples or a range of numbers to talk about your accomplishments. For example, if you had click rates that ranged between 19-22%, it is better to say that, than to say your average click rate was 22%.
  • Don’t include any former salaries. Although how much you made is technically a number, that is one number to leave off the resume. If you are offered the position, then you can talk about compensation.

Marketing Metrics

What are some good marketing metrics that you should be looking out for?

The first thing most people think of is the number of followers, friends, or subscribers they have. While those numbers can be flashy, it doesn’t mean those people generated any business.

The metrics you should be measuring need to relate to growing and generating business. Here are four of the top marketing metrics that you should be tracking:

  • Comments and Replies: According to marketing specialist Brian Honigman, comments show that someone has taken the time to read what you have posted and is passionate enough about what you wrote to share their own opinion. To us, this means they are someone who cares about the topic and can be turned into a potential client.
  • Time Spent on Your Sites: Whether a potential customer is spending time on your social media or your website, it shows an investment in your company. You have to determine how much time distinguishes an average viewer from a potential client.
  • Conversation Rate: A conversation rate is the percentage of visitors on your website or social media that perform a preferred action. Examples of a preferred action can be reading a blog, making a purchase, or calling your office. In order to get people to perform the action you want, you should include a call to action.
  • Return on Investment: ROI is a measurement of how much money you make versus how much money you put into a project. According to com, your ROI can be measured by taking your net profit divided by the total investment, and then multiplying that number by 100. By measuring your ROI, you can see which of your marketing efforts is effective, and decide how to invest your budget in order to get the most profit.