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Kendra Corman

Importance of Executing Target Market Segmentation for Small Businesses and Nonprofit Organizations

by Cameron Tupper The biggest issue small businesses and nonprofits can face when attempting to market their products and services is having a genuine and specific idea of who they are seeking to reach and attract in their marketing efforts. Figuring this out can come across as a daunting task when you take into consideration...
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3 ways that copywriting can help a business

by Colin Panoff Copywriting is where individuals or a team create text for advertisements and other forms of marketing. The goal of this text is different for each business, however, they all share similar goals of increasing brand awareness, informing new and existing customers about the product or service, and helping persuade customers to take...
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What’s the Difference Between a Solopreneur and an Entrepreneur?

In my everyday life, I regularly interact with entrepreneurs and solopreneurs and teach them how to create content that provides a return in the most time-efficient manner possible. All solopreneurs are entrepreneurs, but all entrepreneurs are not solopreneurs! Where do you fall? What is an entrepreneur? An entrepreneur starts off their business solo. They begin...
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Your way with Email Marketing

by Christian Gjelaj With advanced technologies made simple for you, you can become an email marketing expert. Includes live assistance 24 hours a day, seven days a week, as well as the most up-to-date features like landing pages and automation. What is Email Marketing? Email marketing is a sort of direct marketing that involves sending...
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Representation through Action

by Kyle Banks Have you ever heard the saying, “I believe you, but I need to see action?” Well ultimately, this is what public relations is all about. A concept that prompts companies to act in order to directly influence their mutual image along with credibility. It relays information on what a corporation or organization...
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Tips That Will Help Your Business Be Better at Email Marketing

by Andre Daniels Email Marketing is a great way to grow your business and retain customers. To do this you must learn how to send effective emails that will peak the interest of potential customers, but first you need to know what email marketing even is. Email marketing is when you target customers through emails....
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Email and Digital Marketing: Making the Most of Digital Boom

by Paolo Vitale Email and digital marketing is becoming more and more popular as technology increases, and it’s no surprise as to why. The increased usage of online services and opportunities is allowing different types of marketing strategies to flourish. Especially since the events of COVID-19, digital marketing and emailing has become much more common,...
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Brand and Positioning: How to get your business to stand out.

Defining a brand, its Image, and its Worth Brand can be either a name, term, sign, symbol, design or a combination of them to identify your business’s products or services that will be different from your other competition. Branding is a product’s identity, and building a strong brand image for whether it’s a product or...
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Great Magazines leave a great First Impression

by Stephen Figueroa Did you Know magazines offer an uncluttered way for ads to be seen? Studies also show that print ads display more of the information consumers need to react and buy. That is evident in how Print Ads target Baby Boomers. Please keep reading to know The Diversity of the Magazines Voice, The Strategy behind...
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4 Ways to Improve Your Direct Marketing Strategy

By Phoenix Walker Direct marketing is a sure-fire way to bring your small business or non-profit to the next level. So how do you get started? Here are a few tips to get you going with your first direct marketing campaign. Find YOUR Target Audience Knowing who your audience is and being able to specifically...
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