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We have been hearing a lot of outrage on the Facebook and Cambridge Analytica news.There are some people and businesses considering leaving Facebook because they are upset at how their data was used and gathered.On a side note, if you are interested in knowing what they know about you, check out thi ...
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The marketing planning process
The marketing process is essential to creating integrative marketing communications to achieve your goals. It has three main steps, but the short list is deceiving compared to the amount of time and energy you will invest to do it right.The three steps are:PlanningImplementationEvaluationThat’s a ...
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Do you want free eggs?I do.That's why I gave Kroger my phone number, mailing address, email, cell phone and probably more. In exchange, based on my buying habits, they send me coupons and sometimes I get free eggs.I have a friend, who is from France, and he doesn't care about free eggs. He prefers t ...
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As companies grow and their products reach the maturity stage it becomes a natural process for them to introduce new products or services. One of the most common ways companies expand and diversify their portfolio is through brand extensions.What’s a Brand Extension?A brand extension is whe ...
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What does it take to create an email campaign that is both effective at reaching and engaging your audience? You can boost the success of your email campaigns by using email segmentation.What’s Marketing Segmentation?Segmentation, in marketing terminology, is a way of dividing a market of p ...
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Not sure what to get your significant other, family, or friends this Valentine’s Day? H2H has you covered with some great suggestions. A trend and industry that has grown is the subscription box industry. Perhaps you can spread the love this Valentine’s Day with a thoughtful subscription box to ...
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The Marketing ClutterIn today’s business world it can be hard to “stand” out from direct competition or substitutes available within the market. Consumers are bombarded by marketing messages and advertisements everyday. Marketing messages and ads are available everywhere we look and on ...
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Many people are familiar with the traditional marketing mix, called the “Four Ps of Marketing”, which is comprised of Product, Price, Promotion, and Place. For a refresher of what the Four Ps are you can read about them here. Businesses must create an ideal balance and attractive mix of the 4Ps ...
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Social media has quickly become a major channel to target, connect, and speak directly to your target audience. The medium of social media will continue to grow in importance and influence, especially as new social media platforms and apps are created. To grasp the scope of the incredible growth soc ...
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FOR IMMEDIATE RELEASEKendra Corman, H2H Consulting Joins Leadership Oakland Cornerstone ProgramTroy, Mich. marketing expert joins Leadership Oakland to give back to the communityTroy, MICH. – September 22, 2016 – Kendra Corman, Managing Director of H2H Consulting, has begun ...
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