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As companies grow and their products reach the maturity stage it becomes a natural process for them to introduce new products or services. One of the most common ways companies expand and diversify their portfolio is through brand extensions.What’s a Brand Extension?A brand extension is whe ...
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What does it take to create an email campaign that is both effective at reaching and engaging your audience? You can boost the success of your email campaigns by using email segmentation.What’s Marketing Segmentation?Segmentation, in marketing terminology, is a way of dividing a market of p ...
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Not sure what to get your significant other, family, or friends this Valentine’s Day? H2H has you covered with some great suggestions. A trend and industry that has grown is the subscription box industry. Perhaps you can spread the love this Valentine’s Day with a thoughtful subscription box to ...
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The Marketing ClutterIn today’s business world it can be hard to “stand” out from direct competition or substitutes available within the market. Consumers are bombarded by marketing messages and advertisements everyday. Marketing messages and ads are available everywhere we look and on ...
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Many people are familiar with the traditional marketing mix, called the “Four Ps of Marketing”, which is comprised of Product, Price, Promotion, and Place. For a refresher of what the Four Ps are you can read about them here. Businesses must create an ideal balance and attractive mix of the 4Ps ...
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Social media has quickly become a major channel to target, connect, and speak directly to your target audience. The medium of social media will continue to grow in importance and influence, especially as new social media platforms and apps are created. To grasp the scope of the incredible growth soc ...
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FOR IMMEDIATE RELEASEKendra Corman, H2H Consulting Joins Leadership Oakland Cornerstone ProgramTroy, Mich. marketing expert joins Leadership Oakland to give back to the communityTroy, MICH. – September 22, 2016 – Kendra Corman, Managing Director of H2H Consulting, has begun ...
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The Rise of Social MediaSocial media is still one of the fastest growing platforms to reach and connect with your audience. According to Smart Insights social media research in 2016, there are over 2.3 billion active social media users globally with a growth rate of 10% (or 219 million users ...
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FOR IMMEDIATE RELEASEKendra Corman, H2H Consulting Achieves Master Certification with Constant ContactTroy, Mich. marketing expert demonstrates proven track record delivering measurable resultsTroy, MICH. — August 5, 2016 –Kendra Corman, Managing Director of H2H Consulting, has bec ...
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What comes to your mind when you think of marketers? What do they do? Or, more importantly, what should they be doing? You may have heard of B2B or B2C somewhere in your business career. Here at H2H Consulting we believe in the power of H2H - “Human to Human”, because we are all people. At H2H w ...
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