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Did you know that the layout of your email signature affects how much people will pay attention to it?Source: Sigstr 2017 State of Email Signature Marketing ReportSigstr, an email signature marketing company, reported that people pay more attention to horizontal email signatures than vertical signat ...
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According to Statista, an average of 330 million people is actively using Twitter each month.Are you?“Twitter isn't a social network, it's an information network,”— Evan Williams.Let’s think about that for a minute.Twitter is more than just an opportunity to socialize with others. It’s a w ...
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“A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” — Guy KawasakiAre you engaging with your clients on social med ...
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Yes, you read that correctly.In a 2017 report from Shareaholic, they found that search engines generated more traffic to websites than social networks last year.Shareaholic also reported that search engines made a major comeback last year with 34.8% of website visits while social media platforms onl ...
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What is the proper way to use quotation marks? This may sound like a silly question, but it is one that needs to be addressed.Before you send your next email, newsletter, or upload a blog post, be sure you are following these quotation rules:Always place semicolons (;), colons (:), and dashes (–) ...
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Mark your calendars for Troy Chamber's "Top of Troy: Women of Influence" event on September 28, 2017. This event will take place at MSU Management Education Center in Troy, MI from 8:00 a.m. to 9:30 a.m.Come meet and hear the panel of Troy's most influential women as they discuss the challenges th ...
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Do you have a welcome email set up for your company? If not, it is not too late to create one.According to a survey conducted by MarketingSherpa, 50% of the emails organizations sent were welcome emails. The second highest percentage of emails sent were thank you notes or letters.Welcome emails are ...
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When marketing, it is important for companies to know what matters to their target audience outside of the services and products they provide.Consumers today care about corporate social responsibility and cause marketing.What’s Corporate Social Responsibility and Cause Marketing?Corporate s ...
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If you market to businesses rather than consumers you are considered to be a B2B marketer rather than a B2C marketer. While we believe, at H2H, that we are marketing to humans no matter if they are representing a business or themselves, here are seven tips to help you get started with business-to-bu ...
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Could you imagine what it would be like if everyone could maintain their own records or transactions without having to rely on an intermediary such as a bank?The latest updates in technology can leave room for that to happen, and blockchain may be the way to achieve this.Harvard Business Review is n ...
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