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Pokémon Go has been all over the news recently. Whether it’s in a newspaper, on the 5 o’clock news, or social media, you can’t escape it. (Even our intern Esther has found not one but two Pokémon sitting at her desk).But why are we talking about Pokémon Go in a marketing blog? Well there ar ...
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In our last blog post, we talked about Facebook Advertising (and if you haven’t read that post just click here). Today we’re going to talk specifically about the Facebook Advertising “Like Campaign”.The objective of a Like Campaign is to get people not connected with your business, but part ...
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Have you ever wondered how those ads show up on the right side of your Facebook dashboard and in between your friends’ statuses? Well, you can thank Facebook Advertising for them.Facebook advertising is a way for you to create your own personalized advertisement (but if you don’t know how to cre ...
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If you’re reading this post, chances are you found it through Facebook or LinkedIn. Some of you might have even found this from our monthly email newsletter or because your business is “connected” to H2H Consulting online.If the latter is the case, then you’re probably already using digital ...
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With the Fourth of July coming up, it’s important to modify your work hours. Make sure that your customers know when you will be in the office, and when you will be out of the office. You can use this website to check how your company is listed on other sites, and to double check that all your inf ...
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The phrase “above the scroll” stemmed from the phrase “above the fold”. Above the fold refers to putting the most attention-grabbing stories at the top of the page, and before the person had to literally unfold their newspaper. This ensured that people would be intrigued by the headline and ...
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As you know, we at H2H Consulting are partnered with Constant Contact to help our clients' email marketing efforts and take them to the next level. Having to come up with creative and new content week after week can sometimes be a challenge, but luckily Constant Contact has provided us with the info ...
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In our latest post, we discussed user-centric apps and how they were important to keeping your consumers. However, an even better and sometimes more successful route is to focus on mobile optimized websites.These perform better because there is no additional work required, like downloading an app an ...
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I’m sure you’ve all had an experience with an app on your smartphone or tablet and it is all messed up. I’m sure you felt either annoyed or upset that you couldn’t get the information or the product that you wanted.A mobile optimized website can be better than an app depending on how it work ...
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We tell our clients all the time that you can be different from your business on social media. This post highlights some dos and don’ts regarding your corporate page, but there are also things to keep in mind regarding your personal page too that we have noted.While social media is a way to repres ...
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