“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” — Guy Kawasaki
Are you engaging with your clients on social media?
Are your clients engaging with you?
For some businesses, this may be difficult to tell just by looking.
If it seems that your clients are not all eyes and ears with your social media, don’t worry.
You might just need a little extra help getting your clients engaged with your business.
If you notice any of these 5 signs occurring with your social media, it may be time to hire a marketing agency.
Low Response Rate
Do you notice comments or questions that have gone unanswered for several weeks or more?
This can be fixed with one step: respond to your clients in a timely manner.
Your response rate is vital, especially on Facebook.
Facebook will give your page a percentage that shows how responsive you are and how long it takes for you to respond to messages.
For example, Facebook might rate your page as being very responsive to messages with a 100% response rate and a 4-minute response time.
This means that you’re always responding, and it takes you about four minutes to respond to a message.
If your response rate and time is low, you’ll need to boost those metrics before Facebook will allow everyone to see your response time.
You might be thinking, “I’ll just respond to old messages and that should do the trick.”
According to Facebook, you’ll need to achieve a 90% response rate and a response time of at least 15 minutes over seven days.
This won’t work if you’re responding to messages that are old by several days or more.
You Don’t Have a Social Media Strategy
What’s your plan for your social media?
You should already have a social media strategy for your business. If you don’t, then Houston, we have a problem.
A social media strategy will help you know what direction you want for your social media in terms of:
- What content to post (ex. ads, shared articles, personal blog posts, info about your products and services etc.)
- When and how often to post
- What social media platforms to use
According to Statistic Brain, 44% of people who follow brands on social media do so because of the brand’s entertaining content. Another 66% of people follow brands for information on their products.
Content is going to be one of the biggest pieces of your social media strategy.
And without a social media strategy, your social media will not be as affective as it could be.
You Don’t Know If Your Social Media Is Working
If you think your social media is not working, the problem may lie more so in your strategy than your social media.
One of the main things you’ll need to do to make your social media work is focus on your content and the times of the day that people seem to engage with your content the most.
Ask yourself these questions:
- What topics do I post that draw the most engagement?
- What times seem to draw the most engagement from my clients/followers?
Your social media may not work for you if you aren’t focusing on the right content and posting it at the right time.
Your Social Media Hit the Roof
Things were going just fine until someone posted negative feedback on your social media.
Now, you’re bombarded with angry messages from your clients and followers.
What should you do when you’re faced with a social media crisis?
Well, you can’t just delete the negative comments and messages.
Doing so could be detrimental to your business and your reputation. You’ll need to respond to the negative feedback and figure out a way to help your frustrated client.
You could respond yourself if it’s just a comment or two, but you may need outside help if the negative feedback exceeds numbers you can handle.
You’re Posting When You Feel Like It
Rather than posting when you feel like it, you might want to get a marketing agency to help you maintain consistency with your social media.
You could lose your audience and following when you aren’t posting regularly.
According to Statistic Brain, 83% of businesses invest in social media to increase their brand exposure. You won’t get much exposure if you’re posting when you feel like it.
Remember, first impressions are everything, even on social media. If you’re seeing any of these signs, be sure to address them sooner than later.