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At H2H Consulting, we have partnered with Constant Contact to enhance our clients’ email marketing efforts. Content can be challenging to develop, so Constant Contact has provided us with an infographic all about different topics you can use to spark your next email campaign idea. Between Nationa ...
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This blog is Part III in our series on dissecting an email. As we stated in Part I: Subject Lines, we’ve found that optimizing emails for performance is a little mystifying for some people. So, Part III focuses on the body.There are a few tips and best practices we have on how to have a well-writt ...
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This blog is Part II in our series on dissecting an email. As we stated in Part I: Subject Lines, we’ve found that not everyone knows all the pieces of a marketing email and how to optimize them for performance. So, Part II focuses on the preheader.The preheader, also known as a Johnson Box to som ...
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As companies grow and their products reach the maturity stage it becomes a natural process for them to introduce new products or services. One of the most common ways companies expand and diversify their portfolio is through brand extensions.What’s a Brand Extension?A brand extension is whe ...
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