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With the Fourth of July coming up, it’s important to modify your work hours. Make sure that your customers know when you will be in the office, and when you will be out of the office. You can use this website to check how your company is listed on other sites, and to double check that all your inf ...
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The phrase “above the scroll” stemmed from the phrase “above the fold”. Above the fold refers to putting the most attention-grabbing stories at the top of the page, and before the person had to literally unfold their newspaper. This ensured that people would be intrigued by the headline and ...
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As you know, we at H2H Consulting are partnered with Constant Contact to help our clients' email marketing efforts and take them to the next level. Having to come up with creative and new content week after week can sometimes be a challenge, but luckily Constant Contact has provided us with the info ...
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In our latest post, we discussed user-centric apps and how they were important to keeping your consumers. However, an even better and sometimes more successful route is to focus on mobile optimized websites.These perform better because there is no additional work required, like downloading an app an ...
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I’m sure you’ve all had an experience with an app on your smartphone or tablet and it is all messed up. I’m sure you felt either annoyed or upset that you couldn’t get the information or the product that you wanted.A mobile optimized website can be better than an app depending on how it work ...
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We tell our clients all the time that you can be different from your business on social media. This post highlights some dos and don’ts regarding your corporate page, but there are also things to keep in mind regarding your personal page too that we have noted.While social media is a way to repres ...
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Would you click the link above? Why is that phrase the title of this post?  Well it’s because today we’re going to talk about your Call to Action (CTA) and why it’s important that you have one.A Call to Action prompts the reader to do something after reading or viewing your ad, blog, commerci ...
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When some people blog, they believe that the word count needs to be short, sweet, and 200 words maximum. However, shorter isn’t always sweeter.While shorter posts can be useful if you need to post something quickly, such as breaking news, or if you post frequently enough, such as one marketing ti ...
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 Esther Seawell is a summer intern for H2H Consulting. She started working in May. Her goal while she’s here is to learn how to advertise businesses and clients on various social media platforms, and how to better reach different demographics. She is excited to be working with and learning ...
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