Now that the 2016 holiday season is officially at an end, it’s time to review the most important part of the season. No we’re not talking about Santa Claus, we’re talking about the holiday ads. The reason that advertisements are more prevalent now than any time of year is for two reasons:
- Every store seems to be having some type of sale
- People spend more money in the time between Black Friday and January 1st than any other time during the year.
So let’s take a look at what we consider some of best Holiday ads, and why they made our Top 5 List.
- Oreo ‘Believe in Wonder’: This ad shows holiday favorite Santa Claus enjoying Oreo’s instead of traditional sugar cookies, which immediately makes the message clear. In addition, there is a short song about believing in Santa, and ends with the brand’s name. Great way to get the audience to remember Oreo, if nothing else.
- Duracell ‘How the Rebels Saved Christmas’: Not only is this ad timely, with the release of Rogue One, but Star Wars is a classic franchise for people of all ages. Even though the ad is targeted at kids, it is a product the whole family benefits from.
- Subaru ‘Share the Love’: The best part of this ad is the diversity of those included. It shows all types of families and people singing about love, and at the end it reinforces that idea by listing the charities Subaru supports and shows its love to.
- Tiffany & Co ‘Make the World Sparkle’: This ad appeals to its target audience almost too easily, showing off a sophisticated and snowy New York City. The pop of Tiffany’s signature blue-green color amongst the black and white pictures makes it even more memorable.
- Heathrow Airport ‘Coming Home for Christmas’: Adding a spin to the opening scene of the hit Christmas movie Love Actually, this ad features two teddy bears arriving in the UK to visit family members. The only thing more adorable than the teddy bears themselves is their grandkids faces’ when they see their grandparents. A sweet ad that reminds us how the holidays are also about seeing your family.
While these ads resonated with the team here at H2H Consulting they may not have resonated with you and that’s okay. Think about who the target audience is for each ad and if you aren’t in that target, it wasn’t meant for you.
When you are creating an advertisement for your company or product, it must stay true to your brand and who you are. The more it conveys your brand’s spirit, the more it will resonate with your target audience.
If you’re looking to make your own advertisements more memorable, you can contact Kendra Corman at firstname.lastname@example.org for help.