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I have spent a lot of time in meetings the last week and several of these meetings focused around the positioning of the brand or company I was working with. One of the topics that came up was the need for a tagline that reflects their brand promise.As we discussed these items, we were forced to ref ...
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So many business owners are everything in their business. You are the CEO, CFO, CMO, CIO, and CBW (Chief Bottle Washer). As we covered in our last blog post, you can find time to do activities that market your business and we provided a list of 8 to do in 45 minutes or less. If you haven’t had a c ...
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I meet with business owners and business development mangers on a regular basis to discuss their marketing strategy. First, a lot of businesses don’t have a marketing strategy and that is always going to be where you want to start. If you don’t have a marketing strategy and want to discuss more ...
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